Simplifying stories and learning in Product Marketing w/ Peter Kortvel

The more knowledge you have on product marketing, the better you can be an expert and have more impact on your job. Today, we’re having Peter Kortvel, a senior product marketer at Scandit and the creator of the product marketing newsletter (with 1700+ subscribers).Peter has worked as a video consultant, in startups, cofounded an IoT startup and today shows us what great product marketing should look like.He has 13+ years of experience as a marketer and believes in getting things done (we appreciate it too!). In this episode, we’re covering:The importance of understanding your target audienceWhy research can help you communicate your product valueThe difference between storytelling and the formatChallenges of PMMs and if they are marketersCommon startup mistakes in messagingThe best time to drink beerSo grab a beer with us and let’s chat product marketing 🫡Timespan:00:00 Welcome to We're Not Marketers00:55 Meet Our Guest: Peter Kortvel01:55 Diving into Product Marketing09:27 The Role of Research in Marketing14:19 Challenges in Startup Marketing23:49 The Role of Storytelling in Video Content24:38 Challenges of Storytelling in B2B Marketing26:08 Understanding the Audience's Problem28:18 The Importance of Clear Communication31:38 Creating Aha Moments in Marketing36:25 The Concept of Visual Cold Calling46:24 Conclusion and Final ThoughtsShow Notes:Peter’s LinkedInProduct Marketing NewsletterHosted on Ausha. See ausha.co/privacy-policy for more information.