Skinny design: Smaller is better

We’re exploring the concept of ‘skinny design’ and its potential benefits for consumers, retailers, and the environment. Join our McKinsey experts as they delve into the cost savings, sustainability, and commercial advantages of reducing the size of product packaging, and discuss innovative solutions such as nesting products and honeycomb packing formats to reduce stock outs and improve sustainability and customer experience. Additionally, we highlight the importance of cross-functional collaboration in product design and the need for stakeholders to align incentives for optimized product development programs. Tune in to learn how considering the whole supply chain can impact sustainability, growth, and cost.

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