EPISODE · Jun 18, 2024 · 46 MIN

Skratch Labs with Amanda Hofman

from Unboxing Ecommerce: Operations Behind Online Brands

This week James and Jennifer order from Skratch Labs with special guest, Amanda Hofman, the Co-Founder and CEO of Go To Market. Go To Market is a woman-owned branded merchandise business looking to revolutionize the way the world handles swag. Before Go To Market, Amanda was the Founder and CEO of Urban Girl Squad, the premier social networking group for women in their 20s and 30s in NYC.Why Skratch Labs?Skratch sends THE BEST extra goodies with every order -- really weirdo stickers and sometimes a handwritten note!Skratch Labs: www.skratchlabs.comResearch included these sources:Skratch Labs: https://www.skratchlabs.com/pages/about-usLeeds School of Business Newsletter: https://www.colorado.edu/business/deming/news/2023/01/26/alumni-spotlight-how-skratch-labs-sports-drinks-are-key-success-not-only-athletes-founder#:~:text=Give-,Alumni%20Spotlight%3A%20How%20Skratch%20Labs'%20Sports%20Drinks%20are%20the%20Key,but%20for%20Founder%20Allen%20LimAaron Foster Designs: https://aaronfoster.myshopify.com/pages/about-usRocketReach: https://rocketreach.co/skratch-labs-profile_b5e0e6d3f42e69c9Pitchbook: https://pitchbook.com/profiles/company/122270-86#fundingBFG: https://www.bfgpartners.com/Denver Channel 7 ABC: https://www.denver7.com/news/in-good-company/boulders-skratch-labs-cafe-builds-elite-sports-nutrition-into-comfort-food-menuSkratch Lab's selected tech:Shopify: https://www.shopify.com/Gorgias: https://www.gorgias.com/Klayvio: https://www.klaviyo.com/Judge Me: https://judge.me/Mentioned in the episode:What percentage of businesses fail? https://clarifycapital.com/blog/what-percentage-of-businesses-failTidio: https://www.tidio.com/Connect with Amanda:www.gotomarket.studiowww.instagram.com/gotomarketstudiowww.linkedin.com/in/amandagoldfinehofman/ _______________Have a brand/shopping experience you want us to review? Send us a message at [email protected] Connect with James Marks:www.linkedin.com/in/jameslmarkswww.withtrivial.com Connect with Jennifer Yates:www.linkedin.com/in/jenniferayateswww.workwithroux.com_______________ Coverart imagined and designed by our friend, Melissa Dettloffwww.melissadettloff.com

What this episode covers

NOW PLAYING

0:00 46:22

1×

No transcript for this episode yet

We transcribe on demand. Request one and we'll notify you when it's ready — usually under 10 minutes.

Share this episode

Similar Episodes

Why Live and Evergreen Models Both Fall Short

Feb 4, 2026 ·18m

Similar Podcasts

MG Show MG Show The MG Show, hosted by Jeffrey Pedersen and Shannon Townsend, is a leading alternative media platform dedicated to uncovering the truth behind today’s most pressing political issues. Launched in 2019, the show has grown exponentially, offering unfiltered insights, comprehensive research, and real-time analysis. With a commitment to independent journalism and factual integrity, the MG Show empowers its audience with knowledge and encourages active participation in the political discourse. PodQuesting Dwight J Randolph- WolfShield Media PodQuesting: -By WolfShield Media and Dwight J RandolphJoin us on an exciting journey to master the world of fiction podcasting! At PodQuesting, we document our quest to improve and innovate, sharing valuable insights, strategies, and behind-the-scenes tips along the way. Whether you're an experienced podcaster or just starting your first show, our podcast is your go-to resource for everything podcasting.Discover practical advice, creative techniques, and lessons from our own experiences as we explore the ever-evolving podcasting landscape. Ready to level up your skills and embark on this adventure with us? Tune in and join the quest!Have questions or feedback? Reach out to us at [email protected] and visit our website:WolfShield.Media The Course Mentors Podcast The Course Mentors Hey there, future course creator!Ever feel like turning your know-how into an online course is like trying to solve a Rubik's cube blindfolded? Well, grab your headphones because "The Course Mentors Podcast" is here to be your secret weapon!Meet Aimee and Odette (that's us!), your new best friends in the course creation world. We've been in the trenches for over a decade, and for the last five years, we've been rocking the online course space. Now we're here to spill all our secrets in bite-sized, 15-20 minute episodes that'll fit perfectly in your coffee breaks.No fluff, no filler - just real, actionable advice that'll take you from "um, what's a landing page?" to "holy moly, I just hit six figures!". We're talking everything from crafting your course to marketing it like a pro and building a business that'll have you pinching yourself.Whether you're dreaming of ditching the 9-to-5 grind, adding a sweet extra income str Leading From All Sides Abbie Mirata Discover the various styles of leadership, from leading at the forefront to steering from behind, rising to the top or empowering from the bottom. We'll explore horizontal and vertical leadership, leading through your brand, and even leading in your most intimate relationships. Join me in engaging conversations with special guests who are leaders in their careers, communities, and families. Gain insights, perspectives, and invaluable lessons that challenge traditional notions of what it means to lead.

Frequently Asked Questions

How long is this episode of Unboxing Ecommerce: Operations Behind Online Brands?

This episode is 46 minutes long.

When was this Unboxing Ecommerce: Operations Behind Online Brands episode published?

This episode was published on June 18, 2024.

What is this episode about?

Can I download this Unboxing Ecommerce: Operations Behind Online Brands episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.

URL copied to clipboard!