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Jun 18, 2024 46 min

Skratch Labs with Amanda Hofman

from Unboxing Ecommerce: Operations Behind Online Brands

This week James and Jennifer order from Skratch Labs with special guest, Amanda Hofman, the Co-Founder and CEO of Go To Market. Go To Market is a woman-owned branded merchandise business looking to revolutionize the way the world handles swag. Before Go To Market, Amanda was the Founder and CEO of Urban Girl Squad, the premier social networking group for women in their 20s and 30s in NYC. Why Skratch Labs? Skratch sends THE BEST extra goodies with every order -- really weirdo stickers and sometimes a handwritten note! Skratch Labs: www.skratchlabs.com Research included these sources: Skratch Labs: https://www.skratchlabs.com/pages/about-us Leeds School of Business Newsletter: https://www.colorado.edu/business/deming/news/2023/01/26/alumni-spotlight-how-skratch-labs-sports-drinks-are-key-success-not-only-athletes-founder#:~:text=Give-,Alumni%20Spotlight%3A%20How%20Skratch%20Labs'%20Sports%20Drinks%20are%20the%20Key,but%20for%20Founder%20Allen%20Lim Aaron Foster Designs: https://aaronfoster.myshopify.com/pages/about-us RocketReach: https://rocketreach.co/skratch-labs-profile_b5e0e6d3f42e69c9 Pitchbook: https://pitchbook.com/profiles/company/122270-86#funding BFG: https://www.bfgpartners.com/ Denver Channel 7 ABC: https://www.denver7.com/news/in-good-company/boulders-skratch-labs-cafe-builds-elite-sports-nutrition-into-comfort-food-menu Skratch Lab's selected tech: Shopify: https://www.shopify.com/ Gorgias: https://www.gorgias.com/ Klayvio: https://www.klaviyo.com/ Judge Me: https://judge.me/ Mentioned in the episode: What percentage of businesses fail? https://clarifycapital.com/blog/what-percentage-of-businesses-fail Tidio: https://www.tidio.com/ Connect with Amanda: www.gotomarket.studio www.instagram.com/gotomarketstudio www.linkedin.com/in/amandagoldfinehofman/ _______________ Have a brand/shopping experience you want us to review? Send us a message at [email protected] Connect with James Marks: www.linkedin.com/in/jameslmarks www.withtrivial.com Connect with Jennifer Yates: www.linkedin.com/in/jenniferayates www.workwithroux.com _______________ Coverart imagined and designed by our friend, Melissa Dettloff www.melissadettloff.com

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This week James and Jennifer order from Skratch Labs with special guest, Amanda Hofman, the Co-Founder and CEO of Go To Market. Go To Market is a woman-owned branded merchandise business looking to revolutionize the way the world handles swag. Before Go To Market, Amanda was the Founder and CEO of Urban Girl Squad, the premier social networking group for women in their 20s and 30s in NYC. Why Skratch Labs? Skratch sends THE BEST extra goodies with every order -- really weirdo sti...

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Skratch Labs with Amanda Hofman

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This episode was published on June 18, 2024.

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