Skuteczne akcje promocyjne i narzędzia POS w markecie - case study

from TM360 Trademarketing Negotiation Leadership · host Roman Szymczak

W tym odcinku odsłuchasz webinaru poprowadzonego przez Romana Szymczaka TM360 z Arkadiuszem Wróblewskim Prezesem Zarządu firmy IQFM w ramach DIY Retail Summit. O tym, jak trudno jest organizować skuteczne akcje promocyjne w branży DIY, wie każdy uczestnik rynku. Z jednej strony zarządzający marketami oczekują głębokich promocji cenowych dla swoich klientów, a z drugiej przedstawiciele producenta mają swoje ograniczenia budżetowe. Ale czy tylko promocje cenowe działają na klientów? Zaproszonymi gośćmi byli: Paweł Zientarski Zarządzający Marketami PSB Marbud oraz Piotr Jagodziński z firmy Dajar, którzy przedstawili swoje doświadczenia w organizowaniu promocji cenowych i niecenowych. Posłuchajcie!!!

Episode metadata supplied by the publisher feed · Published Mar 18, 2024

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Skuteczne akcje promocyjne i narzędzia POS w markecie - case study

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