EPISODE · Jul 8, 2020 · 45 MIN
Sleaze-Free Strategies to DIY-ing Your PR w/Katie Martel
from Smart Online Marketing with Kaity Griffin · host Kaity Griffin
"There's a lot of misunderstanding around PR and what it is but what people most think that it is, it's publicity or getting coverage in media outlets (...) But actually it's really about reputation building and awareness building, trust building." There's a lot of misunderstanding when it comes to PR and not everyone knows what it's actually for. PR, or Public Relations, is really all about the company's positive reputation and trust building. It includes all social interactions with existing and future clients or business partners. As social media is now the number one way for brands to engage with people and find new clients, it's becoming one of the most important places to use PR to build your brand's reputation and create new relationships with customers. In today's episode we have Katie Martel. Katie is a founder of Croft PR and has 14 year of experience in PR. She and her team help passionate business leaders achieve incredible impact, results and growth through brand content and PR strategies. She's worked on world winning campaigns for brands like the APA, an Australian Physiotherapy Association, and brands like Medela and Rosella, just to name a few. Katie also teaches small business owners how to do their own PR, and it's perfect for smaller businesses that don't have the funds to hire a PR specialist and don't have the knowledge to do PR themselves. In this chat, we will be talking about what PR is and share some great tips on how to effectively use PR to create an impact for your business and much more. Let's jump in! WHAT YOU'LL LEARN FROM THIS EPISODE: •Who is Katie and what she does •How motherhood changed Katie perspective in business •Did Katie have a career crisis when she got pregnant •What is PR? •Are social media partnerships considered as PR? •Are people actually doing PR but don't realise that they are doing it? •Is PR an encompassing name for the different tools you can use? •Can you combine organic PR strategy with paid ads strategy? •What made Katie to specialize in PR •What made Katie to start her own PR business •How long does she have Croft PR business •What things do you need to look for in a PR partner •Does Katie believe that all the concepts in her course can be used by anyone •Can everyone do PR? RESOURCES: •Katie's Instagram: https://www.instagram.com/croft.pr/ •Katie's Facebook: https://www.facebook.com/croftpr •Katie's LinkedIn: www.linkedin.com/in/katie-martel •Thriving through COVID19 group: https://www.facebook.com/groups/527152524895728/ •Kaity on Instagram: https://www.instagram.com/kaitygriffin_/ •Kaity Griffin Website
What this episode covers
"There's a lot of misunderstanding around PR and what it is but what people most think that it is, it's publicity or getting coverage in media outlets (...) But actually it's really about reputation building and awareness building, trust building." There's a lot of misunderstanding when it comes to PR and not everyone knows what it's actually for. PR, or Public Relations, is really all about the company's positive reputation and trust building. It includes all social interactions with existing and future clients or business partners. As social media is now the number one way for brands to engage with people and find new clients, it's becoming one of the most important places to use PR to build your brand's reputation and create new relationships with customers. In today's episode we have Katie Martel. Katie is a founder of Croft PR and has 14 year of experience in PR. She and her team help passionate business leaders achieve incredible impact, results and growth through brand content and PR strategies. She's worked on world winning campaigns for brands like the APA, an Australian Physiotherapy Association, and brands like Medela and Rosella, just to name a few. Katie also teaches small business owners how to do their own PR, and it's perfect for smaller businesses that don't have the funds to hire a PR specialist and don't have the knowledge to do PR themselves. In this chat, we will be talking about what PR is and share some great tips on how to effectively use PR to create an impact for your business and much more. Let's jump in! WHAT YOU'LL LEARN FROM THIS EPISODE: •Who is Katie and what she does •How motherhood changed Katie perspective in business •Did Katie have a career crisis when she got pregnant •What is PR? •Are social media partnerships considered as PR? •Are people actually doing PR but don't realise that they are doing it? •Is PR an encompassing name for the different tools you can use? •Can you combine organic PR strategy with paid ads strategy? •What made Katie to specialize in PR •What made Katie to start her own PR business •How long does she have Croft PR business •What things do you need to look for in a PR partner •Does Katie believe that all the concepts in her course can be used by anyone •Can everyone do PR? RESOURCES: •Katie's Instagram: https://www.instagram.com/croft.pr/ •Katie's Facebook: https://www.facebook.com/croftpr •Katie's LinkedIn: www.linkedin.com/in/katie-martel •Thriving through COVID19 group: https://www.facebook.com/groups/527152524895728/ •Kaity on Instagram: https://www.instagram.com/kaitygriffin_/ •Kaity Griffin Website
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Sleaze-Free Strategies to DIY-ing Your PR w/Katie Martel
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