Sleep You Can’t Fake | The Inactive Company’s Lori Oliver on 100% Blackout, Temp-Reg, and Culture

Alec sits down with Lori Oliver (CEO/co-founder, The Inactive Company) to unpack sleep as a performance skill and the science-forward design behind the Inactivator—a mask that delivers true blackout and integrated temperature regulation without bulk.They discuss why the NFLPA equips players with the mask (including IR), how to fix your light hygiene (morning sunlight, dim evenings, 30-minute no-device rule, cave-dark bedroom), and why Lori builds lean, in public (prototype → user test → iterate). Plus a preview of Inactive Wear, a techy sleep/leisure line built for planes and pillows.Topics: sleep as the ultimate enhancer • mask design (ergonomics, materials) • temp regulation • pro sports validation • leadership & “ask questions” culture • stepwise stacking for real habitsNote: Educational content only—not medical advice.