SLG Agency: The Importance of Positioning, Strategy & Bold Ideas in Construction Marketing

In this episode of The Build Up Podcast, host Dan Moore, Creative Director at dissident creative agency, sits down with Ryan Jones, Managing Director of SLG Agency, to explore the evolving landscape of marketing in the construction industry. With over 12 years of experience at SLG, Ryan shares how his background in PR has influenced his approach to brand strategy and client services, emphasising the importance of positioning and audience understanding.Dan and Ryan dive into the value of research and data-driven strategies to inform creative decisions, the challenges of navigating client expectations, and the significance of brand guardianship. They also discuss the need for adapting to modern marketing practices in a traditionally conservative industry, while celebrating the potential for innovation and creativity in construction marketing. Together, they encourage listeners to embrace bold ideas and strive for excellence in their campaigns.Ryan Jones' Socialshttps://www.linkedin.com/in/ryanjonesslg/SLG Agency Websitehttps://www.slg.agency/Dissident linkshttps://linktr.ee/dissidentagency