Sloane Heffernan: From NFL cheerleader to entrepreneur

If not now, when? This is the question Sloane Heffernan asked herself more than a decade ago when she thought about leaving her career in television news to start her own company. But it would be ten more years after she scribbled this written declaration on an envelope on an airplane before she made the leap. From a small-town girl with limited opportunities, to an NFL cheerleader, to a television anchor and reporter, to a business owner, Sloane has transformed herself over and over again. In this episode, she shares her career journey along with her busy family life as the married mother of three, and she talks about how grief after losing parents informs our lives and helps us grow. To connect with Sloane:  https://www.facebook.com/storymorecontentcreators https://www.linkedin.com/in/sloaneheffernan/ https://www.instagram.com/storymoremarketing/