SLS: High Value of Lower Cost Podcasts

Spreaker Live Show #165 for Sept 19th, 2018Show Duration: 45 minutes-Host: Rob Greenlee, VP of Podcaster Relations, Voxnest and Spreaker @robgreenlee - rob(at)voxnest(dotcom)-Co-Host: Alex Exum, Host of "Live Talk" and “The Exum Experience Podcast” on Spreaker-We stream LIVE every Weds at 3 Pacific /6pm EST from SpreakerLiveShow.com-You can now get the show on Google Podcasts App on Android-You can hear this show on Amazon Echo Smart Speakers now via the New Spreaker SkillShow Today:- High value of Lower Cost Podcast Creation- How we grow overall audience listening to podcasts globally?- How To Sell Your Product With Podcasts- Coming Events Spreaker will be AttendingOn the show today:High Value of Lower Cost Podcast Creation - A few large content creators have closed down original podcast creation teams - We have seen this before - usually related to costs vs revenue = audience growth?- Podcasts can be created that have high value, but for low cost.- Audience growth expectations can often times be unrealistic with high expectations of audience/revenue opens door to acceptance of high costs- Podcasting medium is growing slowly, the hype of the medium is creating expectations- Very small market for podcast series that have 5-10 people production teams- Very high ad revenue growth expectations in market - but to hit the numbers we need more inventory that advertisers want to buy into- Revenge of the Independents???How we grow overall audience listening to podcasts globally?- All podcasters have responsibility to get out and meet potential audience in the real world- Promote Google Podcasts as much as possible as Android has Huge upside growth- Ask current audience to tell their friends/colleagues about your podcast and how to listen- Google needs to get there podcast listening platform focused- Think creatively about how to market your show to potential new listeners in your genre How To Sell Your Product With Podcasts- https://blog.spreaker.com/how-to-sell-product-with-podcasts/ - Audio isn’t always at the forefront of a marketers mind when they’re thinking to their next product sales campaign, but it should be. Reports increasingly show that podcasts are a great way to connect with the end consumer and with 64% of Americans saying they have bought a product or service they heard through an audio show, the numbers prove it too. Furthermore, podcasts have the power to reach consumers whenever, wherever – a truly priceless commodity. Coming Events Spreaker will be at:- NAB NYC - Oct 17-18, 2018 - Booth N264- https://www.nabshowny.com/- Vancouver Podcast Festival - November 8-10, 2018 - https://www.vanpodfest.ca/programming-announcement- http://Podcon.com in Seattle - Jan 19-20, 2019 - Large eventSpreaker/Voxnest Links:https://Voxnest.comhttp://blog.spreaker.comhttp://SpreakerLiveShow.comhttps://Spreaker.comEmail: rob at voxnest.comSend Questions and Comments to:Twitter: http://twitter.com/spreaker using #SpreakerLiveTwitter: http://twitter.com/VoxNestTwitter: http://twitter.com/robgreenleeTwitter: http://twitter.com/alexeum Tech Support: support at spreaker.com