SLS: How To Start A Company Podcast, Spotify Update

Spreaker Live Show #151 for March 28th, 2018Show Duration: 55 minutesHost: Rob Greenlee, Head of Partnerships, Voxnest and Spreaker @robgreenlee - rob(at)voxnest(dotcom)Co-Host: Alex Exum, Host of “The Exum Experience Podcast” on SpreakerWe stream LIVE every Weds at 3 Pacific /6pm EST from SpreakerLiveShow.com- Please save the date for the unveiling of the first Edison Research/Triton Digital Infinite Dial Canada webinar, which will take place on Wednesday, April 4th, at 2 PM Eastern. https://register.gotowebinar.com/register/9035380127112631554- In Las Vegas late next week at NAB Show from April 7th - 12th- Then World Wide Radio Summit in LA May 2-4- PodSummit in Edmonton, Canada May 5thShow Today:- 5 Things To Do To Start A Company Podcast - 3 Reasons Why You Start A Podcast If You’re A Marketer- Spotify Submissions Update- We got an audio commentOn the show today:- 5 Things To Do To Start A Company Podcast1. Decide on your goals, production style (show outline) and and plan a topic schedule, but be flexible as you might start off in one direction and then move to another that works better2. Decide on main host, then find a partner/co-host (who you like) or go solo - CongressionalDish.com or Perspectives with Ashley Berges are great examples of solo shows3. Get a quality microphone and editing software or Spreaker Studio software is free4. Choose your podcast hosting home, website - wordpress or just hosting show page5. Produce short promo episode, post it then get your RSS distribution, then launch full episode on a future launch date - 3 Reasons Why You Start A Podcast If You’re A Marketer1. Podcasts are adaptable contentPodcasts can be listened to anywhere and anytime. How people consume content is changing, people are watching less TV and switching to online platforms and most people don’t have time to read articles, meaning it’s getting harder and harder to reach potential customers. Like most audio content, podcasts are quick and easy to consume, but what further sets them apart is that they don’t require undivided attention.2. You Can Sway Your Consumers DecisionsThis idea is that podcasters can ‘build a bond of trust through analysis, insight, and storytelling3. You Can Create Timeless ContentPodcasts aren’t a one-time creation; once you’ve recorded them, they’ll be available from your channel, indefinitely. In that way, they have a similar shelf life to evergreen content—so long as you’re choosing topics with an intent to last.’- Spotify Submissions Update Second submission list has been sent to SpotifyNew submission process is coming to Spreaker CMS over the next few weeks- https://help.spreaker.com/kb/sharing-and-distribution/distributing-your-podcast-on-spotifyMeantime submissions come to me and then I add them to a spreadsheet then send to Spotify once a week. me - [email protected] or [email protected] Comments:Kyle Wilcox sent us an audio comment on Spreaker Search - play clipGolden Spiral MediaWe love you for being a "Spotify Employee" Rob! Thanks for making that integration happen even if it is one show at a time!Spreaker/Voxnest Links:https://Voxnest.comhttp://blog.spreaker.comhttp://SpreakerLiveShow.comhttps://Spreaker.comEmail: rob at voxnest.comSend Questions and Comments to:Twitter: http://twitter.com/spreaker using #SpreakerLiveTwitter: http://twitter.com/VoxNestTwitter: http://twitter.com/robgreenleeTwitter: http://twitter.com/alexeum Tech Support: support at spreaker.com