SLS: What Podcast Dynamic Ad Insertion?

Spreaker Live Show #139 for Dec 20th, 2017Show Duration: 84 minutesHost: Rob Greenlee, Head of Content, Spreaker @robgreenlee - rob(at)spreaker(dotcom)Guest Co-Host: PodVader - Jay Soderberg, Head of Content at BlogTalkRadio & SpreakerWe stream LIVE every Weds at 3pm Pacific /6pm EST from SpreakerLiveShow.comShow Today:- What is Podcasting Dynamic Ad Insertion? How does it work? - What Many Sports Podcasters Can Teach Us About Building Audiences?- Does Podcasting have a Discovery Problem or Some Other Problem?- Apple Launches New Podcast Stats BetaSpreaker is on Instagram: https://www.instagram.com/spreaker_/Spreaker is also on LinkedIn: https://www.linkedin.com/company/spreaker/Tell your audience that your show is now available on Amazon Echo DevicesOn the show today:- What is Podcasting Dynamic Ad Insertion? How does it work?What are Prerolls, Midrolls and PostrollsHost Reads or also called Live Reads - can also be dynamically inserted too if pre-recorded.Targeted injection of a pre-recorded ad spot into an mp3 file not unlike sliding a book into a bookshelfTargeting is done based on the listener’s IP address for geo-targeting, but other factors can be used like demographics and mapping of user preferences or likes or interestsAdvertisers come into a tool and buy ad campaigns (fixed number of plays over a period of time) based on delivered plays of the ads via CPM, CPA or other less common methodsThis ability is coming to Spreaker in 2018 and we are excited to work on tools like this that can help podcasters make money from all their hard work-------------------------------------------------------Please reach out to us and say “Hi”, we want to meet you and know that you are out there listening. Send via email or audio comment (mp3) to [email protected] and ([email protected]) or post a comment on our show page ------------------------------------------------------- What Many Sports Podcasters Can Teach Us About Building Audiences?Actively engaging with audience on a daily basisSocial media usage - live tweeting games- Does Podcasting have a Discovery Problem or Some Other Problem?JacobsMedia.com posted an article this week offering quotes from many leaders in the podcasting space and about half agree we don’t have a podcast listener discovery problem: http://jacobsmedia.com/do-podcasts-have-a-discoverability-problem-we-asked-leaders-in-the-space/But do we have an awareness/medium understanding issue still?One quote: “Yes, podcasts have a discoverability problem, to a degree. Podcast networks appear to be the best way round that, though there’s good work being done by some tech companies, notably Castbox and RadioPublic.The bigger problem podcasts have is that the majority of people who podcast only listen to 2 podcasts a week. The question is whether it’s possible for this to be significantly grown. Discoverability is one thing, but available eartime is quite another.”Another quote: I feel like the problem is less about the discovery of individual podcasts, and more about discovery (and understanding) of podcasts as a whole. Rarely do I hear people who are seasoned podcast listeners complain about not being able to find anything they like to listen to. On the contrary, I often hear of listeners saying there are more shows they want to listen to, than time they have for listening!I think the industry as a whole should be just as focused on becoming more mainstream in terms of awareness, and making it easier for new listeners to actually listen.Rob quote in article: This continued complaining that podcasts have a discovery problem is being driven by many podcasters who are wanting to grow audience faster. Growth like that can be achieved by doing some basic things that are fundamental to online marketing practices that includes inspiring word of mouth sharing.Many podcasters simplistically think that if their show can be magically featured or promoted at existing and new start-up audio companies and available in audio search more, then they will reach more audience and make more money. While this goal is good and fine, the real question being asked is how do we grow the overall audience for all podcasts faster.The question should be how we grow the overall listener base for podcasting to maintain audience growth that matches the escalating number of new podcasts being launched in the market every month? To date the growth of podcast audience has been relatively slow over the past 13 years. Growth of word of mouth sharing of podcasts has been steady and been driven by increasing quality of content, expansion into new content genres and growing media coverage.As we look forward we need to partner with our radio colleagues to transition audio audiences to the inevitable move to on demand audio listening in digital platforms. Then encourage Google Android to do a much better job of presenting podcasting content to its millions of mobile smartphone users.- Apple Launches New Podcast Stats Beta to Underwhelmed Podcast CommunityThe talk about the New Apple Podcasts stats kinda landed with a thud, not much discussion in the community as it is very early days for the new Apple data and much of it is just not populated. Many shows are just not populated with data yet.It is still very interesting to see the number of devices connected to episodes in a timeline to see when devices drop off listening and the over indexing of listening to some episode (listened to more than once by the same device). We have more questions than answers at this point and will develop but go check it out you podcast and see for yourselfThe new podcast metrics beta into this area https://podcastsconnect.apple.com you should check it out if you have a podcast on in Apple #Podcasts.Spreaker Links:http://Adore.fmhttp://blog.spreaker.comhttp://SpreakerLiveShow.comhttps://Spreaker.comEmail: rob at spreaker.comSend Questions and Comments to:Twitter: http://twitter.com/spreaker using #SpreakerLiveTwitter: http://twitter.com/robgreenleeTwitter: http://twitter.com/alexeum Tech Support: support at spreaker.com