SLS103: Content Marketing with Podcasting

Spreaker Live Show #103 for March 8th, 2017Our Topics This Week: - Spreaker at Podfest and Proclaim 17 in Orlando- Content Marketing with a Podcast- Adding Sleep Timer- Playback Speed Settings- Less Alerts an option now - Listener Comments Discussed Show Duration: 49 minutesHost: Rob Greenlee, Head of Content, Spreaker @robgreenlee - rob(at)spreaker(dotcom)Co-Host: Alex Exum, Host of “The Exum Experience Podcast” on SpreakerLast week, Spreaker and I was in Orlando, Florida to Podfest Multimedia Expo (Podfest.us) and National Religious Broadcaster’s Conference and Expo (NRBConference.org). Spreaker Adds Sleep Timer, Playback Speed Settings to Spreaker Podcast Radio Apps on Android and iOS.Great podcasts are easy to love, so why not make them easy to listen to? We know you’re fitting in your listening-time anywhere you can—like on the way to the movies or as you’re getting ready to go bed—so we’ve added a few extras to Spreaker Podcast Radio for both iOS and Android to facilitate things: introducing new playback settings!Now, a new sleep timer and playback speed settings will help you manipulate those limits.- Set it, then forget it - Sleep Timer additionListening to a podcast as you fall asleep is a totally underrated experience. It’s your end-of-day entertainment that leaves things on a positive note, and a perfect way to trigger your ASMR thanks to soothing podcaster voices (ASMR = autonomous sensory meridian response; aka that tingly feeling you get on your scalp and down your neck). However, there is one tiny setback to it all—actually falling asleep and leaving your device to completely run out of battery before your alarm goes off.The new sleep timer will help save you there! The timer will turn off your episode after the specified amount of time you set it to. For example, if you know you’ll fall asleep in about five minutes, set the timer to turn off your episode automatically with the “+5min” option.- Here’s how to set the timer:In the episode view, under the seek bar, tap on OPTIONS (that’s on iOS, on Android you can tap on the settings icon at the top right). You’ll find yourself in the Playback Settings. To start the timer, tap on any of the available time frames, +5min, +15min, or +30min. To add more time, you can keep tapping any of those options until you get to your ideal amount (so +5min twice to get to 10 minutes). The timer will immediately start counting down.- Speed it up or slow it down - New Playback Speed Settings Podcasts lengths and the time you have available to listen in aren’t always so compatible. For example, getting to the movie theater takes about 20 minutes, but the episode at hand is about 25 minutes. However, you don’t have to leave those extra 5 minutes dangling! Use the playback speed settings to tweak any podcast’s length for the time you have. By speeding things up, you’ll be able to power through as many episodes as you’d like in a short amount of time.Of course, you can also slow things down, too. If the podcaster you’re listening to is a fast shooter, you’re bound to miss a joke here or a word there. Take things down a notch by slowing down the playback speed and you’ll find a much more decipherable episode.Just like the sleep timer, you can set the playback speed by going to the episode view, and under the seek bar tapping on OPTIONS (again on iOS, and on Android you can tap on the settings icon at the top right). Below the sleep timer you’ll see the different playback speeds you can choose from, just tap and drag the yellow dot to your preferred speed. You can do this while you’re tuning in to the podcast to hear the change in real-time and get a better feel for what will sound best..5, .75, 1.0, 1.25, 1.50, 1.75, 2.0 speed settings added.One more Bonus Feature Added: Looking for less alerts?We did add one more small, but great feature to Spreaker Podcast Radio: the ability to enable or disable notifications on any single favorited podcast. This way you won’t get overloaded with numerous notifications; you’ll only receive updates on the podcasts you really love.From the Favorites section, tap on the show whose notification settings you’d like to change. Then tap on the About (iOS) or INFO (Android) tab. From there, you can turn notifications on or off. This show can be heard in: SLS show Apps on iOS and Android, Spreaker Podcast Radio apps for Android and iOS, iTunes, iHeartRadio, Stitcher, Google Play Music, Radioline.com! Please leave a review.- Reach me at [email protected] and @robgreenlee, Alex how can listeners reach you?- Tweet @Spreaker on Twitter, Spreaker.com- Why Podcasting Should Be a Part of Your Content Marketing StrategyThink about it: when you hear a good story or conversation, it sticks with you much longer than a Facebook post you glanced at does. This is because we engage with audio in a different way than we do with written content.Emma Rodero, a professor at Pompeu Fabra University in Barcelona, told The Atlantic,“Audio is one of the most intimate forms of media because you are constantly building your own images of the story in your mind and you’re creating your own production. And that of course, is something that you can never get with visual media.”Podcasts entices listeners to imagine the people, places, and situations they’re listening to. This can help your brand create a deep and meaningful connection with potential customers that can create more conversion to being customers.It takes 25-30 touchpoints with a brand before a listener decides to actually engage with them, old brand advertising took 5-7 touchpoints with customers to convert to being customers. Now, that number of touchpoints has exploded. http://blog.spreaker.com/2017/02/23/podcasting-part-content-marketing-strategy/Listener Comments from SLS102: Tamara @ Shelf Addiction Hey Rob and Alex. I'd be grateful if you could share some tips on achieving better Skype call quality using the Spreaker desktop app. My pop culture co-host doesn't sound as good as she should, yet I know that her internet connection is strong. She uses a headset, and buying a new mic likely isn't an option. I'm out if ideas on how to improve the audio. Thanks in advance.Linda IrwinThank you, Dave! I am blushing! 😉 Yes, we all have a great community and support network, doing what we can. You also give shout outs to all of us, too, and that is so appreciated! I do not know of any other reputable platform that encourages this, so, yay, Spreaker! We are all supportive and up front with each other unlike some other platforms which shall remain nameless for now.Spreaker Links:http://Adore.fmhttp://blog.spreaker.comhttp://SpreakerLiveShow.comhttps://Spreaker.comrob at spreaker.comSend Questions and Comments to:Twitter: http://twitter.com/spreaker using #SpreakerLiveTwitter: http://twitter.com/robgreenleeTwitter: http://twitter.com/alexeum Tech Support: support at spreaker.com