SLS104: Minimum Viable Podcast and Podcasting Research

Spreaker Live Show #104 for March 15th, 2017Our Topics This Week: - Infinite Dial 2017 - Edison Podcasting Research Findings- What is a Minimum Viable Podcast with guest Forbes Writer Sarah Werner Show Duration: 71 minutesHost: Rob Greenlee, Head of Content, Spreaker @robgreenlee - rob(at)spreaker(dotcom)Co-Host: Alex Exum, Host of “The Exum Experience Podcast” on SpreakerInfinite Dial 2017 - Edison Podcasting Researchhttps://www.slideshare.net/webby2001/the-infinite-dial-2017- Name Awareness of “Podcasting” 60% (168M) of USA 12+, up from 55%- Podcast Listening 40% (112M) of 12+ of USA, up from 36%- Monthly Podcast Listening 24% (67M) of 12+ of USA, up from 21%- Age - Monthly Podcast Listening -12-24 27% in 16’ & 17” -25-54 24% in 16’ 31% in 17’ -55+ 11% ‘16, 12% in 17’Men 24% in 16’, 27% in 17’Women 18% in 16’, 21% in 17’ -Weekly Podcast Listening 10% in 15’, 13% in 16’, 15% in 17’-Number of Episodes Listened to in Last Week: One=16%, Two=24%, Three=19%, Four to Five= 20%, Six to Ten=13%, Eleven or More=8%-Device Most Used to Listen: 2017= 33% Computer, 65% Smartphone & Tablets (1% shift from 2016)-Listening Locations: At Home = 80%, In Car/Truck=47%, At Work=29%, Walking Around=28%, Gym=20%, Public Trans=19%-Listened Location Most Often: At Home=52%, In Car/Truck=18%, At Work=12%-Listening Duration Completed: Most=45%, Entire=40%, Half=10%, Just Beginning=5%-Click to Listen Immediately= 77%, Download to Listen Later=41%, Subscribe Download=27%-% of All Podcast Downloaded and Listened To: 76%-100%=52%, 51%-75%=15%, 26%-50%=20%, 1%-25%=13%-Average of 6 podcasts Subscribed To-Podcasts Used in Car 19%See http://Blog.Spreaker.com to read the Q&A article featuring our show guest interview with Forbes Writer and Podcaster, Sarah Werner, We talk about the “Minimum Viable Podcast” or MVP on how to quickly get started podcasting.- http://blog.spreaker.com/2017/03/09/podcasting-writing-perfect-match/- Sarah Werner Links:- Forbes Articles - http://www.sarahwerner.com/writing/forbes/- https://twitter.com/SarahRheaWerner- https://twitter.com/writenowpodcast- http://www.sarahwerner.com- Write Now Podcast: http://www.sarahwerner.com/write-now-podcast/Spreaker Links:http://Adore.fmhttp://blog.spreaker.comhttp://SpreakerLiveShow.comhttps://Spreaker.comrob at spreaker.comSend Questions and Comments to:Twitter: http://twitter.com/spreaker using #SpreakerLiveTwitter: http://twitter.com/robgreenleeTwitter: http://twitter.com/alexeum Tech Support: support at spreaker.com