SLS42: Growth Hacking Podcasting, Geoff Colon, Microsoft Emerging Social Media

Spreaker Live Show #42 for Jan 20th, 2016Show Duration: 62 minutes and 2 seconds Guest: Geoff Colon is a Group Product Marketing Manager and Social Data subject matter expert at Microsoft and Podcast host "Disruptive FM".Host: Rob Greenlee, Head of Content, Spreaker @robgreenlee - rob(at)spreaker(docom)Geoff Colon is a Group Product Marketing Manager and Social Data subject matter expert at Microsoft In his role, Geoffrey leads a scrum team of hybrid creative and analytical marketers who create, execute and measure digitally-driven communications to help drive education and adoption of Microsoft Search Advertising products. Geoffrey was VP of digital strategy at Ogilvy & Mather in New York City. Geoffrey is host of the weekly marketing podcast for eccentric minds, called Disruptive FM (on Spreaker), producer and host of video series “#AdHacks” and The Disruptive Marketer, is a LinkedIn influencer and blogs regularly on Medium, DisruptiveMarketer.net and the Microsoft Search Advertising blog. Colon’s first book “Disruptive Marketing: What Growth Hackers, Data Punks, And Other Hybrid Thinkers Can Teach Us About Navigating The New Normal” is due to be released on August 15, 2016 on AMACOM BooksTopics:- He describes his role at Microsoft as a Group Product Marketing Manager of Emerging and Social Media?- Future of our social interaction with technology that will empower people to connect in the real world. - Discusses Microsoft intersected with podcasting and his interest in the on demand audio medium?- How is advertising changing today as the world becomes more polarized and authentic?- How should advertising in podcasts develop? Dynamic Insertion or Live Reads or Both or Something New?- What do podcasters need to do to grow audiences these days?- How he thinks podcasting is changing now and where are the opportunities that you see today?Show Links:http://geoffreycolon.nethttp://DisruptiveMarketer.nethttps://www.spreaker.com/show/disruptive-fmhttp://www.slideshare.net/geoffreycolon/introduction-to-podcasting-49572313http://twitter.com/djgeoffehttp://Adore.fmhttp://blog.spreaker.comhttp://SpreakerLiveShow.comhttps://Spreaker.comVideo Demo of Spreaker Podcast Radio App: http://youtu.be/YZ3JddcxQjASend Questions and Comments to:Twitter: http://twitter.com/spreaker using #SpreakerLiveTwitter: http://twitter.com/robgreenlee Tech Support: support at spreaker.comRob Greenlee: Rob at Spreaker.com