SLS77: The Keys to Growing your Podcast

Spreaker Live Show #77 for Aug 17th, 2016Subscribe in iTunes:http://bit.ly/spreakerliveSubscribe in Google Play Music Podcasts: http://bit.ly/spreakerlivegoogleplaySubscribe in Stitcher:http://www.stitcher.com/podcast/rob-greenlee-3/spreaker-live-showOur Topics This Week: - Keys to Growing your Podcast- How Music and Sound Effects Make Your Podcast Better- Finding Podcast Discovery and Listening SimplicityShow Duration: 41 minutesHost: Rob Greenlee, Head of Content, Spreaker @robgreenlee - rob(at)spreaker(dotcom)Co-Host: Alex Exum, Spreaker Host of "The Exum Experience" and the "Spreaker Studio Review" shows at @AlexExumSpreaker Blog at http://Blog.Spreaker.com – Articles and Spreaker News- How Music and Sound Effects Make Your Podcast Better - Breaking up segments during your episode with music is cool - Podcast intros or jingles are great to have but just don't not over do it - Background music for “talky” podcasts is fine but just don’t over do it - Keeping your show sound very personal and not impersonal that can happen with too many jingles and sound effects - Make sure this music adds to your people experience and does not delay getting to the content- Get the New Royalty-Free Music and Sound Effects Library - Royalty-Free Music Library - TOTAL PRICE $75.00 / year- https://www.spreaker.com/store/music-and-effects-licensing- I will be at the coming Mid-Atlantic Podcast Conference in Philly - Sept 9-10 - Moderating Hall of Fame Panel and Sponsoring an awards event - Live streaming at the event - http://podcastmidatlantic.com- I wrote an article about “Finding Podcast Discovery and Listening Simplicity” at my http://RobGreenlee.com website: - Every time I step into a car with an AM/FM radio, I am reminded about the concept of simplicity - We have seen usability and simplicity gains of podcasting technology over the past 10 years. - The power of radio is linked to creating a more lean back type of experience - Human curation of audio and original content creation has always been strength of broadcast radio stations - We have seen the gradual erosion of the content quality and originality at radio stations as the cost of curation has gone up. - Smartphones and smart agent technologies like Siri, Cortana and Alexa/Echo are pushing into a new era - This direction seems complex and potentially confusing to podcast listenersThe best example of this is the Amazon Alexa/Echo interactive voice platform - https://developer.amazon.com/echo - Read full article: http://www.robgreenlee.com/2016/08/15/finding-podcasting-simplicity/ Let’s Dive into our main topic this week “Keys to Growing your Podcast Audience”- Take a long-term view on the process - months and years of consistent production of your podcast- Produce quality audio content - means great audio quality, thoughtful topics and guest that entertain and engage listeners- Drive some level of emotion in your audience. These are not easy things to do consistently week over week- Quality Cover Art for your show - min 1400x1400 .jpg, Simple but with strong colors and large bold fonts - Descriptive series and episode show notes, ideally with timestamps content location references. - Distribution is key to your long-term growth. Be where audio listening is happening today.- Building subscribers in iTunes and Apple’s Podcasts app is critical to growing your show, you want to connect with people, not listeners- Subscriber growth is done in iTunes, by creating direct links to go to your show page in iTunes - Drive potential people or listeners to Google Play Music Podcasts area and Stitcher - Sharing links to you show pages in those platforms via social media, email footers, social media profiles, websites and print materials- Setup easy to mention bit.ly links… add “&ls=1” to the end of your direct link to your page in iTunes- Spreaker Live Show Link to iTunes: https://itunes.apple.com/podcast/id1003553029?mt=2&ls=1- Google Play is at: http://g.co/podcastportal - Get on other podcast/radio shows, be a speaker at events in your genreSpreaker Links:http://Adore.fmhttp://blog.spreaker.comhttp://SpreakerLiveShow.comhttps://Spreaker.comSend Questions and Comments to:Twitter: http://twitter.com/spreaker using #SpreakerLiveTwitter: http://twitter.com/robgreenleeTwitter: http://twitter.com/alexeum Tech Support: support at spreaker.com