SLSN37: Nielsen brings Podcast Measurement, Rob Kass, VP of Digital Audio at Nielsen

Spreaker Live Show #37 for Dec 9th, 2015 from Nielsen Audio Client Conference in Washington DC:Host: Rob Greenlee, Head of Content, Spreaker @robgreenlee - rob(at)spreaker(docom)Guest: Rob Kass, VP of Digital Audio, The Nielsen CompanyIn this role, Rob is responsible for the strategic vision and product execution of Nielsen’s Digital Audio Measurement service. He is a Nielsen veteran with strong radio roots, Rob plays a lead role in setting the strategy and direction for Digital Audio clients. Prior to joining Nielsen, Rob held marketing, production, promotions and on-air roles at CBS Radio in Chicago and at a couple of Cumulus Radio stations in Chicago. Topics:-This year’s conference focuses on the Total Audio landscape… What does that mean?-How is the spoken word audio landscape changing?-How can Radio and Podcasting work together to grow overall audio usage? -Talk Radio’s place in the music dominated ecosystem and are consumer tastes changing?-How do you see Nielsen engaging with on-demand audio and podcasting?-How Nielsen is preparing for the future of audio measurement with a new measurement SDK?Show Links:http://www.nielsen.com/audioconferenceVideo Demo of Spreaker Podcast Radio App: http://youtu.be/YZ3JddcxQjAhttp://Adore.fmhttp://blog.spreaker.comhttp://SpreakerLiveShow.comhttps://Spreaker.comSend Questions and Comments to: @Spreaker on Twitter using #SpreakerLive Tech Support: [email protected] Greenlee: Rob at Spreaker.com