Small Business Owners and Salespeople Should Put Social Media in Last Place in Marketing Their Products and Services

Social Media has never proven itself as a winning marketing strategy. In fact, the only people making money with social media are Facebook, Instagram and Twitter.  This podcast episode explains how salespeople were misled (not lied to) about the social media's marketing effectiveness. My company has been saying this for the last 8 years. Now that Facebook and Instagram have modified their algorithms to influence more people to pay for their posts to be seen, now is the right time for sales professionals to finally break-free from social media. People should have always been in the front of their businesses. But social media's allure and slickness put people in a trance by making it easy to post videos and images thinking consumers would be in droves. 321 promotes its Professional Media services which puts owners in front. Consumers want to meet owners. Consumers want to hear from owners on the phone. Consumers want to hear owners talk about themselves and how they started their businesses. In other words, consumers want to know sales professionals are human. Sales professionals should put their faces/voices first, followed by good podcast episodes, then supported by awesome websites and social media management by SiteMarkit.  At 321, we are saying social media posts should be destinations for consumers to see or hear what salespeople are like in short digital bursts. We hope you enjoy this podcast episode.