Small Business Saturday is Coming - Are You Ready?

There is MONEY to be made on Small Business Saturday! Estimates are that around 62.7 million people shop in-store and about 63 million people shop online. While this episode was originally shared in 2023, the strategies we share to increase sales during this small business specific holiday are more relevant than ever in 2026. Listen as we share practical planning tips, marketing strategies, and the importance of using data to drive your decisions to maximize success during the holiday season.   Don’t forget to like, subscribe, follow, leave a review - and please consider supporting this podcast at buymeacoffee.com/sobmarketing.   Want to talk marketing with us? Join our S.O.B. Community! A membership includes: A weekly hour long Zoom call with marketing professionals (Vivian & Chelsea) to talk shop or answer any questions you may have when it comes to marketing your small business.  An extensive library of tutorials  A community of like minded small owned businesses Free downloads and templates for you to jumpstart your marketing Join our 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob  ____________________ Chapters: 03:05 Understanding Small Business Saturday 08:53 Planning for Small Business Saturday 09:45 Omnichannel Marketing Strategies 16:51 Creating a Seamless Customer Experience 17:51 Preparing Your Marketing Campaign 21:05 Leveraging Email Marketing 24:27 Personalization in Marketing 32:07 Inventory Management for Seasonal Sales 34:04 Competing with Black Friday Sales 40:54 The Power of Gift Cards 44:06 Maximizing Visibility for Small Business Saturday ____________________ 𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓: Podcast Sponsorship Inquiries: https://sobmarketing.com/contact  Support This Podcast: buymeacoffee.com/sobmarketing  𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://theseasonedmarketer.myflodesk.com/sob S.O.B. Marketing Merch: https://theseasonedmarketer.com/swag-shop/ Episode Transcripts: https://sobmarketing.com/blog  Sign Up For Our Email Newsletter: https://theseasonedmarketer.myflodesk.com/nb0wpptjjt    ____________________ If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://sobmarketing.com   This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here: **Youtube: https://www.youtube.com/@TheSeasonedMarketer **Facebook: https://www.facebook.com/theseasonedmarketer **Instagram: https://www.instagram.com/theseasonedmarketer   COLLABORATION REQUESTS TO: [email protected]