(Small Business Superstar) How to get clients by being social!

This week’s Small Business Superstar is Rebecca from Think Social, Be Social.A little bit about Rebecca’s amazing business…Think Social, Be Social offers social media management, and consultancy. Rebecca helps small businesses to promote their business on social media and manages their social media for them too.What one marketing thing made a difference to their business? Being social! Being supportive, active in the communities/groups, inspiring and sharing. Ask questions, like people’s posts, share things to your stories. If you were at a party, you wouldn’t just talk about yourself.What difference did it make to them and their business? Rebecca has never really had to promote her business/services because everyone knows her for doing social media and this has also meant she has regular clients who have been with her from the very start.Where you can find RebeccaWebsite: www.thinksocialbesocial.comFacebook: @thinkSOCIALbeSOCIALInstagram: @thinksocialbesocial Transcript below Hello, and a very warm welcome to this week's episode of the podcast. Well, the second podcast episode this week. So welcome to the Thursday episode. Now we've done one of these forte. So you might be getting used to the format. But let me just explain again, what's going to be happening. So every Thursday I am going to be interviewing an amazing small business superstar who has done something brilliant in their business that we can all look at and we can go, "You know what? I can try that too." And what I've asked them to do is pick one thing that they're good at. Oh, one thing that they did, that was really good. And what kind of results they got. So hopefully you can either give it a go or just think that's cool and it might give you some ideas. So on this week's episode, we have the very lovely Rebecca from think social, be social. Rebecca, welcome to the podcast. Rebecca: Thank you so excited to be here. I listen to your podcast every week. So excited to be on it. It's amazing. Teresa: That is awesome. And do you know what that's like? This is one of the reasons I'm loving this Thursday things so much, is I love the fact that I get the opportunity to bring on, like, you know, you don't need to be the size of Michael Hyatt. You don't need to be the important Bills as well, because as people know the reason why I did this is because we need real marketing by real people so that we can do the same. So, Rebecca, do you want to explain to my audience how you got to do the thing you're doing and what it is you do? Rebecca: Uh, so I had a, another business, uh, children's sports coaching business, which we're still continuing until COVID. Um, and then now I have to stop stopped that. But while I was doing that business, the thing that I really enjoyed was marketing and being on Facebook and, um, people would come to other businesses would come to me and say, "Well, how do I do that? how do I check in here? How do I tag that person?", and, um, and then one day somebody said, "Why aren't you doing this as a job?" And that was my light bulb moment of, Oh my goodness. I could do what I love and get paid for it. Um, and so I immediately started my business thing that almost immediately think social, be social. Um, and here I am now. Teresa: Awesome. So you do social media management for other people? Rebecca: Yes. So it starts off as, um, consultancy that I, again, I teach other small businesses how to be using social media for their business. And then I had several people say, "Actually just do it for me. "So then it became management. And I've got six regular clients, I think have been with me from the, almost the beginning. Um, I do their social media for them every month, but I still love the teaching and the consultancy. And I've just brought in a power hour so that I can still help people as well. Teresa: That's so cool. And I think the other thing that's cool about this is one thing I want people to hear as we're having this discussion is that Rebecca is doing it because she loves it. So like, if you're sat there going, "But I flip and hate the session, you get a bit of my business." That's all right. Like you don't have to love every single thing you do. But obviously you couldn't do the job you do, unless you absolutely love doing it because I have been there and done that and have the hats and it's hard work. Isn't it managing social media for other people? Rebecca: It is. Yeah, because also it changes so much every day. We wake up to new news of what's happening in social media. And if that isn't your thing, then you can't keep up with all of those changes. You know, you're focusing on your business, what you're really good at, and you can't be listening. Like I am all the time listening and learning and researching everything so that I can try and break it down and let other people know in bite-size chunks, how they can put it in their business. Teresa: Yeah. And funnily enough, we were just having a very quick chat before we got on here about the fact of, with some of this, uh, some of the things that you can do in the platforms you need to physically do it yourself. I never understood the social media people who never managed social media for other people. Or never did like I saw it. I had a rant on Instagram the other day about, uh, there was an agency that's not many miles away from where I live and they had put on their Instagram, "Hey, we do social media training" and their own social media was appalling. And it's like, in order to be good at this stuff. And we were just talking about reels because Rebecca's really good at reels. Um, and I don't do them as we speak and that might have to change. Um, but like she's got to physically create reels in order to know how to teach someone else to do it. I mean. Rebecca: Yeah, exactly. Everything that comes out, I'm straight on that. Um, and, and like, you know, do it until you break it sort of thing. What, what, how do you do this and learn by mistakes. I did a whole reel and then delete to do so now I know what not to do with things like that. And they are the guides that they brought out, try and create different types of guide so that again, I can show my clients how they would then put that into their business. Teresa: Yeah, absolutely. Yeah. And also as well, which is a bit like we're trying to do with these episodes is, you do it, did it work? What did you get from it? Was it worth the effort? And then you can give a educated sort of response to your clients and go, well, "actually I got this. If you're looking for more of this and great. If you want it to do this, then it might not do that." So at least you can give them a good kind of understanding as to what they can achieve if they do it. Rebecca: Exactly. And what much is their personality as well? If they're really good on video or want to learn video? Then they can be there if they're actually much prefer writing then diary is going to be really good for them. If they're quite happy to do snapshot, little bits and pieces and reels, it's going to be good. They don't have to do all of that, but at least be aware of what opportunities there are. Teresa: Yes. Such a good point. Okay. So what was your one thing and your business that you've done from a marketing point of view that you think has really helped you. Rebecca: Without the doubt is being social. Well, no, it's not a surprise. Uh, so many people do not do that. You have to be supportive and in the communities, if you're in networks and groups, you have to be an active member, um, you know, answering people's questions, supporting, inspiring, sharing, um, and, and just being social, Teresa: Yeah. And so. In all honesty. I am like, I'm terrible when it comes to doing a, uh, like if I'm in a group I'm not great at groups, if it's my group, it's fine. But if I'm someone else's group, I'm not great at getting involved and having these conversations. So is there a specific structured things that you would do in order to be social? If it wasn't natural or you were nervous of it or you were fearful or you didn't want to irritate people. What sort of things would you do or how would you suggest someone else is more social? Rebecca: Um, so an easy way to do it is when somebody has written something, try and reply with a question. Teresa: Okay. Rebecca: So spent how much time you've got, even if the one who's spending all your time doing this, but trying to take out some time in your day where you're just interacting, engaging. So liking posts, sharing to your stories. If you think your followers would be interested, as I said, if they make a comment, if it's on your stuff or, or in a group you're in try and respond with something. That's interesting. So. You know,...