(Small Business Superstar) Reaching out to your target audience using email marketing

This week’s Small Business Superstars is Phil King who is a freelance voice actor, supporting actor, photographer, and audio engineer.A little bit about Phil’s amazing business…Phil is primarily a voice actor but over the last 12 months, Phil has had to extend his business due to the current situation so has been helping creatives with their podcasts and actually edits this podcast too!What one marketing thing made a difference to their business? Found a course by Jonathan Tilley who helps creatives get online – the course was to build your email list. He then spend time researching people who may need a voice actor and personally reached out to them to introduce himself and get to know them better. The important thing about the emails Phil sent is that they were all personalised with the research he had done.Phil also created a side hustle – The Podcast Assistant which was for a separate target market to what he was previously doing. Phil then decided to do my Build Your List course and created tailored lead magnets to get his new list started.What difference did it make to them and their business? It was a hard slog and a long time on the internet every day but it worked – it gave Phil the client base he has today who often return for repeat business.Where you can find PhilWebsite: www.kingsvoice.co.uk www.mypodcastassistant.comInstagram: @philipbrettking @podcast_assist