Small Giants: How to Go Niche Without Getting Crushed, wi...

What this episode covers

Lo Bosworth joins us for a conversation about building her business, Love Wellness, and how she's successfully built a niche business without getting crushed by bigger competitors.What’s the secret to being small and thriving? Lo Bosworth (Founder of Love Wellness & Reality TV Star) joins this week’s conversation. Building a business isn’t just about scaling fast or chasing competitors—it’s about starting niche, focusing on what matters, and protecting your space. Lo shares how being a “small giant” allows you to grow without getting crushed by bigger players, and why going niche first might just be your smartest move. Help BOSSY get to know you better! Take this quick survey so we can keep building the best show we can for you: ⁠https://www.morningbrewbreakroom.com/c/r/Bossy-Survey?Platform=pod⁠ Want to get all of Tara’s resources? Subscribe: https://www.morningbrew.com/bossy-show/subscribe Get More BOSSY: Watch BOSSY on YouTube: www.youtube.com/@BOSSY_Show Follow BOSSY Instagram: https://www.instagram.com/bossy_show/ TikTok: https://www.tiktok.com/@bossy_show Twitter: https://twitter.com/BOSSY_Show BOSSY, hosted by Tara Reed, brings you no-BS conversations about entrepreneurship, confidence, and leaning into your inner boss. Each episode, Tara puts on her boldest outfits and offers tactics and unapologetic advice – from the big names you love to the minds behind your favorite brands. New episodes drop on Thursdays – if you like the show, leave us a review and share with a friend! Learn more about your ad choices. Visit megaphone.fm/adchoices

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Frequently Asked Questions

How long is this episode of BOSSY?

This episode is 34 minutes long.

When was this BOSSY episode published?

This episode was published on October 3, 2024.

What is this episode about?

Lo Bosworth joins us for a conversation about building her business, Love Wellness, and how she's successfully built a niche business without getting crushed by bigger competitors.What’s the secret to being small and thriving? Lo Bosworth (Founder...

Can I download this BOSSY episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.