Small Mistakes That Kill Businesses in a Big Way  episode artwork

EPISODE · Feb 20, 2026 · 41 MIN

Small Mistakes That Kill Businesses in a Big Way 

from Sales For The Nigerian Business Person: The Sales and Marketing Blueprint · host Tavershima Ayede

Tavershima Ayede shares a humbling story about guest-hosting a radio show in Nigerian Pidgin. The struggle to communicate in a different way gave him a fresh perspective on the challenges his own clients face every day.Using that experience, he identifies the "self-inflicted wounds" that sink small businesses and how to fix them:1. Fix Your Finances * Stop Mixing Money: Never use your personal bank account for business expenses (or vice versa). * Keep Records: If you don't track it, you can't manage it. * Pay Yourself: Give yourself a formal, set salary instead of just dipping into the cash when you need money.2. Manage Your Energy and Discipline * Treat it Like a Job: You must show up for your business with the same discipline and work ethic you would give to an employer. * Protect Your Output: Success depends on how well you manage your daily energy and focus.3. Build a System (SOPs) * Standard Operating Procedures (SOPs): Create clear, step-by-step guides for how tasks should be done. This ensures quality stays high even when you aren't there and makes it much easier to delegate work to employees.The Bottom Line: Most business failures are preventable. By performing regular strategic reviews and staying disciplined, entrepreneurs can avoid these common traps.

Episode metadata supplied by the publisher feed · Published Feb 20, 2026

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Small Mistakes That Kill Businesses in a Big Way 

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