Smart Cities, Branding & Digital [REPLAY] with Rick Robinson, Jacobs

Today I'm replaying my most downloaded episode with one of my most fascinating conversations with Rick Robinson who leads the global smart places team at Jacobs.  This was recorded during lockdown one in August 2020 so it's interesting to look back on what was going on then and how much is still very much relevant today.Rick aka The Urban Technologist is a tech and digital pioneer who brings a unique macro level perspective to our built environment conversation. He touches on some of the major issues such as climate change including the Pivot Projects initiative that he's been taking part in , net zero and digital poverty that society and our industry must look to address.  Key Takeaways   The importance of personal brand and how that can help companies and build trust  The role of smart cities and digital infrastructure in a post covid world  Potential areas of opportunity for built environment practitioners as we reimagine our cities Tips for those looking to start their journey on social media.As always, if you enjoy this podcast please do consider leaving a review on Apple podcasts or Spotify. And I'll see you again in two weeks' time with a new episode. Resources  JacobsPivot ProjectsThe Urban TechnologistAbbas MarketingIf you like the show, do us a favour and leave us a review. It'll help more people to find us. Head to Apple podcasts to share some kind words. Thanks, Ayo