Smart Trade Show Strategy & Event Marketing ROI - Erica Modica, G2 Marketing and Events

Trade show costs have skyrocketed over 30% post-COVID due to rising freight, labor, and venue surcharges. To get maximum return on investment, businesses need to rethink how they show up on the expo floor—moving away from massive, expensive booth builds toward portable backlit displays, experiential activations, and high-touch offsite experiences.In this episode of the Turn One Studio Podcast, host Eliud Custodio sits down with Erica Modica, Founder and CEO of G2 Marketing and Events.Erica shares insights from over 12 years of running a full-service event marketing agency serving small businesses up to Fortune 500 companies. She breaks down the operational realities of trade show fulfillment, why dimensional mailers are making a major comeback for lead conversion, how to analyze show "Quick Facts," and why taking a smaller booth footprint can unlock budget for higher-converting white-glove client events.KEY TOPICS COVERED:- What is G2 Marketing and Events & serving corporate clients- Portable backlit displays, shipping logistics, and storage management- Post-COVID trade show cost increases and inflation- Experiential marketing: Mascots, custom swag, and interactive booths- Critical "Quick Facts" every exhibitor must check before booking- Lead capture realities and the comeback of dimensional mailers- Reallocating budget: Smaller booth footprints vs. white-glove offsite eventsCONNECT WITH ERICA MODICA & G2 MARKETING AND EVENTS:Website: https://www.g2marketingandevents.comEmail: [email protected] WITH TURN ONE STUDIO:Website: https://www.turnonestudio.comEnjoying the show? Follow the Turn One Studio Podcast on Spotify and leave us a rating to help other business leaders find us!