EPISODE · Sep 26, 2025 · 34 MIN

🇩🇪 Smarter Channels over Smarter Spend

from Beyond Revenue – Narratives of Revenue Leaders [with Michael Jäger] · host Cremanski and Company

In this episode of Beyond Revenue, I sit down with Stefan Bader, CEO of Cello, to explore the future of go-to-market strategies in the age of AI.We discuss how companies need to rethink their GTM playbook: shifting from simply increasing budgets to choosing the right channels and orchestrating them with data-driven precision.Stefan shares his perspective as a founder and CEO on the role of AI, the opportunities and risks for B2B organizations, and why channel strategy is key to building sustainable growth.A conversation about smart decisions, sustainable scaling, and the GTM world of tomorrow.

Episode metadata supplied by the publisher feed · Published Sep 26, 2025

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🇩🇪 Smarter Channels over Smarter Spend

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