🇩🇪 Smarter Channels over Smarter Spend

In this episode of Beyond Revenue, I sit down with Stefan Bader, CEO of Cello, to explore the future of go-to-market strategies in the age of AI. We discuss how companies need to rethink their GTM playbook: shifting from simply increasing budgets to choosing the right channels and orchestrating them with data-driven precision. Stefan shares his perspective as a founder and CEO on the role of AI, the opportunities and risks for B2B organizations, and why channel strategy is key to building sustainable growth. A conversation about smart decisions, sustainable scaling, and the GTM world of tomorrow.