SMB Strategy Cast - Episode#13 - Business of Podcasting Part 2

February 1, 2006Podcast Description – Cover business strategy topics that pertain to startup, small and medium business.In this episode - Continue the discussion of BUSINESS OF PODCASTING. Specifically - o Why I got into podcasting - what my goals where and are was covered in Episode# 12 - Part 1 of the Business of Podcasting. Go to Episode#12 show notes to download. o What the business decisions where and my business strategy going forward. Also touched in Episode #12 and summed up as "Getting Above the Noise".o The Results - what I have learned along the way - I am going to spend some time on Search Engine Optimization SEO and my stats since starting the plan.The Business Decisiono Sales Funnel – get as many potential customers in the top and have touch points to closing a deal.o More traffic = more people in the top of the funnelo Podcast/Shownotes = another touch point with potential customerso Repetitive contact – in advertising there is a rule of thumb that you need to get an ad in front of a customer 10 times before it is noticed.Big Picture Results - will pick up the detail in next episode.o Listeners grew to 1,500 per month from 1st episode mid-October to the end of December.o Web traffic almost doubled in the same period.Next episode - What I have learned as well as my web and podcast stats.Podsafe Music at beginning of show was Barely Hi-Fi – “In Certain Circles” (www.barelyhifi.co.uk). Link to Barely Hi-Fi on the Podsafe Music Network or go to the Podsafe Music Network at music.podshow.com.Email questions and comments to – [email protected] help with your business plan, startup or strategy project, check outwww.eaglestrategygroup.com and www.bizplanhelp.comDownload this Episode