Smiling, Dialing and Growing - Jay Mason of Dealer Spike

Jay Mason, the Founder and Owner of Dealer Spike, grew his company's revenue from$7.4m in 2014 to$25.6m in 2017, a 248% increase, and is now on track to hit just under $100m in 2018.   Dealer Spike is a world-wide digital advertising company focused on helping dealers in eight specific verticals increase sales and service profitability through online digital advertising and training. (The eight verticals are Powersports, RV, Marine, Trailer, Ag & Lawn, Truck, Heavy, Equipment and Auto).   In this interview with Eversprint's Malcolm Lui, Jay shares how he and his team accelerated their high value sales by:   Hiring the right people, especially their inside sales force who consistently and regularly cold calls dealers, and who are happy to start them on a small service and grow it over time.  Selling a portion of Jay's Dealer Spike stake to a private equity firm, which in turn provided access to deals and lower cost capital.  Acquiring companies to reduce expenses through economies of scale, and to diversify their product lines.