EPISODE · Jun 4, 2026 · 8 MIN
SMX Boston Day 2
from Google Ads Strategy Hub · host Sarah Stemen
The conversation at SMX focused on networking, industry conversations, and insightful mastermind sessions. Topics included predictive PPC, beta testing, YouTube, and back to basics in marketing. The mood of the conference and the value of performance marketing and incrementality studies were also discussed. The speaker expressed excitement for the keynote and future learning opportunities.TakeawaysNetworkingIndustry ConversationsChapters00:00 Excitement for Keynote and Future LearningBlog: www.thesarahstemen.com/blog
What this episode covers
The conversation at SMX focused on networking, industry conversations, and insightful mastermind sessions. Topics included predictive PPC, beta testing, YouTube, and back to basics in marketing. The mood of the conference and the value of performance marketing and incrementality studies were also discussed. The speaker expressed excitement for the keynote and future learning opportunities.TakeawaysNetworkingIndustry ConversationsChapters00:00 Excitement for Keynote and Future LearningBlog: www.thesarahstemen.com/blog
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SMX Boston Day 2
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