Snap Specs x Shopify | Dr. Squatch & Megan Fox | Rand Fishkin Joins

Snap Specs go live with Shopify, Dr. Squatch and Megan Fox unleash "Feral Fox" soap and deodorant, and nearly all luxury resale on TikTok Shop now comes from livestreams. It's the consumer's daily show — Ecomm Cowboy — where we break down the stories moving retail and DTC, then sit down with the operators building through it. Today guest hosts Jimmy Kim (Commerce Roundtable) and Cody Wittick (Kynship) join Chris Hall and Colin Dougherty.ON TODAY'S EPISODERand Fishkin — Co-Founder & CEO, SparkToroWe dig into the loudest warning in marketing — his own clickstream data showing 68% of US Google searches now end in zero clicks, up from 60% two years ago — what a CMO should change tomorrow morning, why his AI-recommendation study of ~3,000 prompts found brand lists almost never repeat (and what that means for the agencies selling you AEO rankings), turning down HubSpot's $25M offer for Moz, and his new book Zero Click Marketing.Joe Putnam — Founder, Conversion EngineWe dig into the Meta-ads-plus-retention playbook behind growing golf brand Bogey Bros more than 1,400% in 12 months — mid six figures to eight figures — building an SMS channel from zero to 25% of total sales in under nine months, where a "good" 5x ROAS on a small budget leaves real money on the table, and the through-line that Chris Hall ran email at Conversion Engine before this show.Bryan Bumgardner — Northbeam Weather ReportThe five-platform forecast is back — reading the storm fronts across the ad landscape and telling you where CPMs are clear and where it's about to pour.ALSO ON THE SHOW- Retro Patagonia catalog- Riff meal kits (Humm x Ramadan) at Target- StickyTips keyboard stickers for long nails- Turn on one-click upsells- Taylor Holiday: creative production is the OS- A one-year-old company at a $10B valuation--------------------------------------Daily newsletter: https://newsletter.ecommcowboy.com/Made possible by:Outersignal - https://www.outersignal.com/Proppel - https://www.weareproppel.com/ecommcowboyTie - https://meettie.com/cowboyTrendTrack - https://www.trendtrack.io/Sathi - www.mysathi.io/champions/ecomm-cowboySlash - https://www.slash.com/Richpanel - https://www.richpanel.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyPostscript - https://postscript.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboySeguno - https://www.seguno.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyIntelligems - https://www.intelligems.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyROKT Aftersell - https://www.aftersell.com/offers?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyNorthbeam: http://northbeam.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyUniversal Ads - https://www.universalads.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyFollow Ecomm Cowboy:https://x.com/ecommcowboyhttps://www.linkedin.com/company/ecommcowboyhttps://www.instagram.com/ecommcowboy/https://www.tiktok.com/@ecommcowboyhttps://open.spotify.com/show/0q1Pp0rW8j6cehXToNTeJchttps://podcasts.apple.com/us/podcast/ecomm-cowboy/id1761749693