Social-First Storytelling, Identifying the Real Hero - Mike Blake-Crawford, Consultant

Social media has changed the world in many ways, but it's revolutionised consumer expectations. Not only are consumers expecting more in respect to communication with brands and how brands act, they're also now dictating the stories that brands tell.  Join Mike Blake-Crawford to learn about 'social-first storytelling' and understand the components of storytelling that will be driving successful brands in the future.