Social-First Storytelling, Identifying the Real Hero - Mike Blake-Crawford, Consultant

from Marketing Meetup Podcast · host The Marketing Meetup

Social media has changed the world in many ways, but it's revolutionised consumer expectations. Not only are consumers expecting more in respect to communication with brands and how brands act, they're also now dictating the stories that brands tell.  Join Mike Blake-Crawford to learn about 'social-first storytelling' and understand the components of storytelling that will be driving successful brands in the future.

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Social media has changed the world in many ways, but it's revolutionised consumer expectations. Not only are consumers expecting more in respect to communication with brands and how brands act, they're also now dictating the stories that brands tell. Join Mike Blake-Crawford to learn about 'social-first storytelling' and understand the components of storytelling that will be driving successful brands in the future.

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Social-First Storytelling, Identifying the Real Hero - Mike Blake-Crawford, Consultant

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This episode is 56 minutes long.

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This episode was published on November 10, 2021.

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