Social Genius brought to you by Drunk On Social-4 Best Practices For YouTube Shorts- EP 80

4 Best Practices For YouTube Shorts Why are titles, hashtags, and descriptions important? Where is the opportunity right now and where is it shifting? Jeff and Tristan bring you new research this week that will help drive your strategies across the platforms. Don’t miss it!   Episode Highlights: Do you struggle with YouTube? Jeff talks about how you can repurpose. Tristan shares a 31 page article released by YouTube about how to use Shorts. Tristan asks Jeff to explain how he typically shoots and then uploads to YouTube Shorts. Tristan highlights what they do not like about YouTube Shorts and why it matters. Does speed matter for your video? Tristan and Jeff talk about how to use a green screen specifically on a shorter video. Why are titles, hashtags, and descriptions important? Jeff and Tristan both agree that Google SEO is the driving factor. How does your title match up with what people are typing in on Google? Tristan and Jeff talk through examples. If you’re already a creator, Jeff talks about the opportunity to find in YouTube Shorts. How can you leverage a separate piece of the platform to get more followers to what you’re already building?  What if you’re new to YouTube? There is opportunity for you as well to potentially build and get to where you want to go. Tristan and Jeff talk about a Wall Street Journal article about how Instagram stumbles in mimicking TikTok. Jeff and Tristan review the cumulative hours that Instagram users spend on the platform per day with that of TikTok; It is shocking! What videos get “down ranked”? Is there a place for creating content specific to a platform? Jeff and Tristan discuss. Tristan reviews the audience demographics for Instagram and TikTok from Insider intelligence. What about IG adding #Topics? Instagram quietly added QR codes for posts; Tristan and Jeff explain how it works. How could you use it to enhance your business? Jeff previews a topic they will cover next time - how TikTok’s future in the US may be impacted by the Senate? Resources Mentioned: Business Video School: https://www.bizvideoschool.com/ Drunk on Social Website: www.drunkonsocial.com Drunk on Social Facebook: https://www.facebook.com/groups/136264191062786/  Drunkon Social Instagram: https://www.facebook.com/groups/136264191062786/  Jeff Pfitzer Instagram: https://www.instagram.com/jeffpfitzer/  Jeff Pfizer TikTok: https://www.tiktok.com/@jeffpfitzer?lang=en  Tristan Ahumada Facebook: https://www.facebook.com/labcoatagents  TristanAhumadaYouTube: https://www.youtube.com/channel/UCJ6o6B5JPEBP57hu9VdzT4Q Lab Coat Agents Facebook Group: https://www.facebook.com/groups/labcoatagentsR Lab Coat Agents Twitter: https://twitter.com/LabCoatAgents Lab Coat Agents Instagram: https://www.instagram.com/labcoatagents/  Social Shot #4 - These are the best practices for YouTube Shorts! YOUTUBE PUBLISHES NEW SHORTS USE GUIDE https://drunkonsocial.com/f/youtube-publishes-new-shorts-use-guide Social Shot #5 - TikTok more than 10X's Instagram of Watch Time! TIKTOK BECOMES THE NEW ENTERTAINMENT HQ https://drunkonsocial.com/f/tiktok-becomes-the-new-entertainment-hq Social Shot #6 - Instagram Adds QR codes for Posts! INSTAGRAM'S SECRET QR CODES FOR POSTS https://drunkonsocial.com/f/instagrams-secret-qr-codes-for-posts