Social Genius brought to you by Drunk On Social-Are You Keeping The Consumer In Mind When Creating Content For Social Media? - EP 64

Are You Keeping The Consumer In Mind When Creating Content For Social Media? If you were intimidated by Tristan’s latest strategies from last week, you have to tune back in today to hear from Tristan and Jeff about YOU can do this thing too! How should you shift your thinking when it comes to content creation? People are typing in very specific search terms, so you have to put yourself in the mind of the consumer. Tristan and Jeff provide all the latest and best advice.    Episode Highlights: What is the number one challenge for people when it comes to creating content for Social Media? Tristan explains trends.google.com and how to utilize it to fit your needs. Start thinking like the audience that you’re targeting. It is easy to get into a rut. How do you change it up? How do you put yourself in the mind of the consumer? Jeff brings up refining a content approach that is selfless and not for yourself. So many people love to share awards, closing table pictures, etc and are really just bragging about those events. You need to ask what value you can bring. We all as humans want the ‘cliff notes’. How does that apply to content strategy? The brain’s number one job is to create short-cuts. There is a lot of research on it and t largely impacts Social Media. Tristan explains. Following up from Episode 63, Jeff encourages the listeners to not be intimidated. How do you get out of your own way? If you’re struggling with staying motivated, Jeff has advice. What does public accountability mean? Jeff and Tristan share how they help each other with the ideas that they consider. Everyone, especially real estate professionals, often show up to 99 percent other real estate professionals. Is that your target? Stop sharing so much business and hack the algorithm first.  Tristan shares about an article ‘The Life Of A Social Media Manager’; It clearly outlines goals and challenges associated with it. Jeff shares a quote from Gary V, “Reputation is the ultimate currency.” What does it mean? How do you play the long game? For anybody listening when you think of Social Media manager and you immediately think ‘Okay, I need to hire somebody…’ but the reality is that you are your own Social Media Manager; It starts with you. There is going to be a high demand for Social Media content creators.  We will have to start approaching each platform differently; Tristan explains why and what may be coming for the future.     Resources Mentioned: Business Video School: https://www.bizvideoschool.com/ Drunk on Social Website: www.drunkonsocial.com Drunk on Social Facebook: https://www.facebook.com/groups/136264191062786/  Drunkon Social Instagram: https://www.facebook.com/groups/136264191062786/  Jeff Pfitzer Instagram: https://www.instagram.com/jeffpfitzer/  Jeff Pfizer TikTok: https://www.tiktok.com/@jeffpfitzer?lang=en  Tristan Ahumada Facebook: https://www.facebook.com/labcoatagents  TristanAhumadaYouTube: https://www.youtube.com/channel/UCJ6o6B5JPEBP57hu9VdzT4Q Lab Coat Agents Facebook Group: https://www.facebook.com/groups/labcoatagents Lab Coat Agents Twitter: https://twitter.com/LabCoatAgents Lab Coat Agents Instagram: https://www.instagram.com/labcoatagents/