Social Genius brought to you by Drunk On Social-Can Your Social Media Strategy Focus On Your Business?- EP 55

Can Your Social Media Strategy Focus On Your Business? Daniel Sala is joining the podcast today to discuss content strategy and building success through serving clients, answering questions, and education. Tristan and Jeff have been watching Daniel grow and evolve; He is in the mortgage business and has recently changed companies. Tune in to hear about his journey!   Episode Highlights: Daniel has been in the business for 19 years; He shares his various experiences. How will consistent posting affect business? Daniel talks about his journey navigating growing an audience. DMs on Instagram are bringing success to his business. There is a different dynamic of privacy and lack of pressure to commit.  Jeff asks Daniel to talk about how he started with Clubhouse and how it lead to other social media strategy.  As Daniel got comfortable on Instagram he switched over to TikTok as well.  Tristan asks how he has shifted his Social Media to be able to gain more business from it over the last year. What about teleprompter?  What keeps you from holding yourself accountable? Jeff reviews how Daniel found the sources to create the inspiration. Jeff talks about where he also gets inspiration without reinventing the wheel. Jeff asks Daniel to share his daily goals and his cadence to stay on top of Social Media. How many videos, stories, reels? What is Daniel’s content strategy? He shares about how he didn’t want the mortgage process to be something that they dread anymore and that spurred him to educate about different terms to the general public. What about ARM? Is it always a bad thing? These are the types of the topics that Daniel will dive into and educate to help people make smart choices. Jeff talks about the new Social Coaching platform with two calls per month with a range of people who are very basic on Social Media to very advanced. The one thing you can’t compete with on Social Media is authenticity. Jeff asks Daniel his thoughts on going all in just talking about business or being a reality TV show? Sitting on the fence, posting here and there? Daniel has advice for you.  The whole game is being relatable. How can you implement that? Resources Mentioned: Business Video School: https://www.bizvideoschool.com/ Drunk on Social Website: www.drunkonsocial.com Drunk on Social Facebook: https://www.facebook.com/groups/136264191062786/  Drunk on Social Instagram: https://www.facebook.com/groups/136264191062786/  Jeff Pfitzer Instagram: https://www.instagram.com/jeffpfitzer/  Jeff Pfizer TikTok: https://www.tiktok.com/@jeffpfitzer?lang=en  Tristan Ahumada Facebook: https://www.facebook.com/labcoatagents  Tristan Ahumada YouTube: https://www.youtube.com/channel/UCJ6o6B5JPEBP57hu9VdzT4Q Lab Coat Agents Facebook Group: https://www.facebook.com/groups/labcoatagents Lab Coat Agents Twitter: https://twitter.com/LabCoatAgents Lab Coat Agents Instagram: https://www.instagram.com/labcoatagents/  Daniel Sala: https://www.instagram.com/daniel__sala/ https://promptsmart.com/ https://bigvu.tv/create/teleprompter-app https://apps.apple.com/us/app/teleprompter-for-video/id1139307843