Social Genius brought to you by Drunk On Social-Twitter Purchase Activity Research You Should Pay Attention To- EP 71

Twitter Purchase Activity Research You Should Pay Attention To If you missed Episode 70, go back and listen to it! It was a brainstorming session that you will gain a lot from. In this episode, Jeff and Tristan get back to some news and they have some JUICY stuff. There are some really important stats and insights today, don’t miss it!   Episode Highlights:  Some research was completed on the roles that Social Media engagement has on Purchasing. Tristan reviews the report. When has more impact on purchase decisions: spontaneous conversation or product reviews on the purchase page? What does it mean that ‘Brand conversation is influential at every stage of the purchase journey’? How do you follow up and keep those that you have made transactions with feeling like they made a good choice? You do need reviews but look at how the world is revolving. Jeff emphasizes the importance. Tristan talks about the difference between reviews and brand conversation and how he thinks brand conversation will evolve. Make sure you check out the amazing infographics in the Resources Mentioned Section of the Show Notes below. Jeff discusses the article that reviews the best Social Media Platform for your brand’s Social Media Marketing.   In what order do the Social Media platforms rank for efficient use of your brand’s videos? 12 trillion hours is how much time Internet users spend online watching videos per year. What is the monthly usage of hours per month for the top Social platforms? What do the demographics look like for users on Social for the United States? Tristan reviews US Instagram users by age. How do TikTok and Instagram differ with disparities? 75% of people age 26-35 use YouTube. You may be surprised how many people in the higher age groups also use YouTube. Jeff talks about their coaching and managing brands. Creating long form content is a main focus in coaching with Tristan and Jeff and Jeff explains why and how they use it. YouTube Tv just reached a milestone- 5 million subscribers. Jeff asks Tristan what the moral of the story is from someone who is crushing it on YouTube for why YouTube TV is relevant? Tristan talks about interviewing Chris Doe who has almost a million followers on Instagram and 2 million on YouTube and how far he has come as a brillant introvert. Jeff and Tristan talk about Isa Watson and her Social app, Squad. Jeff shares a key point she made: 1% are creators, 90% are just lurkers. Imagine if you’re in that 1% showing up consistently.   Resources Mentioned: Business Video School: https://www.bizvideoschool.com/ Drunk on Social Website: www.drunkonsocial.com Drunk on Social Facebook: https://www.facebook.com/groups/136264191062786/  Drunkon Social Instagram: https://www.facebook.com/groups/136264191062786/  Jeff Pfitzer Instagram: https://www.instagram.com/jeffpfitzer/  Jeff Pfizer TikTok: https://www.tiktok.com/@jeffpfitzer?lang=en  Tristan Ahumada Facebook: https://www.facebook.com/labcoatagents  TristanAhumadaYouTube: https://www.youtube.com/channel/UCJ6o6B5JPEBP57hu9VdzT4Q Lab Coat Agents Facebook Group: https://www.facebook.com/groups/labcoatagents Lab Coat Agents Twitter: https://twitter.com/LabCoatAgents Lab Coat Agents Instagram: https://www.instagram.com/labcoatagents/  Twitter Shares New Purchase Activity Research https://drunkonsocial.com/100-proof-blogs/f/twitter-shares-new-purchase-activity-research The Rise of The Online Video Trend https://drunkonsocial.com/100-proof-blogs/f/the-rise-of-the-online-video-trend YouTube TV Reaches 5 Million Subscribers https://drunkonsocial.com/100-proof-blogs/f/youtube-tv-reaches-5-million-subscribers