Social Genius by Drunk on Social -Your Personality Not Your Business Generates Followers, With London Lazerson, Top Tik Tok creator- EP 48

Your Personality Not Your Business Generates Followers, With London Lazerson, Top Tik Tok creator A more appropriate name has been found for this podcast, being introduced today… SOCIAL GENIUS. Today, Jeff and Tristan will share an interview with London Lazerson from the second Social Genius virtual event. London is a TikTok and Social Media influencer with a HUGE following of over 8.5 million on TikTok and over 600 million views just in 2021. He gives great advice on how to get started on TikTok; You don’t want to miss it!   Episode Highlights: London is hitting up to 9 million followers on TikTok. Tristan asks him how he went from just under 4 million to here within less than a year? London got 1.5 million followers in thirty days in December. He explains the grind that allowed to achieve it. Ever wonder what the ROI is on TikTok? What is the opportunity? London discusses the creator fund versus bigger monetization. If you’re a small business with not much marketing budget, London has advice for you,too. Big businesses need help on Social and are looking for it! Lots of ideas but not sure where to start? London weighs in his advice for posting and figuring out what works for you and the algorithm. London is testing to find the next viral trend. How does he do it? How do you manage burnout when it comes to constantly creating? What does structure look like? Tristan asks how London shoots content two days a week and how he handles posting. London makes recommendations for what to use for video editing and how to do it. Jeff mentions Business Video School, a sponsor to this podcast, who teaches editing skills that you need for Social. For a real estate agent, who wants to start making videos to get their name out there, should it be a separate account or their same personal account? For the biggest brands nowadays it’s more about the founder or the president because people want that personal feel. London shares that once you’re willing to market you have to be willing to cold DM. He explains his success in that area. In scheduling, how do you guard against lacking passion? Is TikTok experiencing a temporary high or will it remain a popular lucrative platform in the future? London shares stats about TikTok that highlight where the opportunity is. Everybody wants to consume TikTok and it bleeds everywhere, that speaks levels to what TikTok has done to change culture. Resources Mentioned: Social Genius LIVE : https://socialgeniuslive.eventbrite.com   https://www.TikTok.com/@londonlaz? https://bio.link/londonlaz/ https://www.instagram.com/londonlaz/ https://www.youtube.com/channel/UCrX8kgrohpsvFWx2KzbPFcw https://www.facebook.com/london.lazerson https://twitter.com/londonlaz https://www.linkedin.com/in/londonlazerson/   TikTok Video Checklist: What You Should Do in Every Video You Create! from Business Video School: https://www.bizvideoschool.com/free-tiktok-video-checklist   Instagram Power Method      A Brand New Instagram Power Method Masterclass - http://powermethodmasterclass.com Calendly link to book a call with Michelle - https://calendly.com/bermanmedia/30min Website: www.bermanmediapd.com https://www.instagram.com/bermanmediasocial/ BrandFace 5 Critical Questions Every Successful Brand MUST Answer BrandFaceStar.com for more information DiscussYourBrand.com to schedule a call to talk about your specific situation and solutions they have for you. https://www.instagram.com/brandfacestar/   Drunk on Social Website: www.drunkonsocial.com Drunk on Social Facebook: https://www.facebook.com/groups/136264191062786/  Drunk on Social Instagram: https://www.facebook.com/groups/136264191062786/  Jeff Pfitzer Instagram: https://www.instagram.com/jeffpfitzer/  Jeff Pfizer TikTok: https://www.tiktok.com/@jeffpfitzer?lang=en  Tristan Ahumada Facebook: https://www.facebook.com/labcoatagents  Tristan Ahumada YouTube: https://www.youtube.com/channel/UCJ6o6B5JPEBP57hu9VdzT4Q Lab Coat Agents Facebook Group: https://www.facebook.com/groups/labcoatagents Lab Coat Agents Twitter: https://twitter.com/LabCoatAgents Lab Coat Agents Instagram: https://www.instagram.com/labcoatagents/