Social Impact by Design (And Wine)

Brandon Hall is the Co-founder and the Chief Branding Officer of ONEHOPE Wine, a state-of-the-art flagship winery in the heart of Napa Valley. Brandon is responsible for the winery's overall brand strategy, business development, and strategic partnerships. He and seven other co-founders launched the brand out of the trunk of their cars in 2007. Brandon has been helping to transform the company into one of the fastest-growing independent wine brands and one of the top DTC wine brands in the United States. In this episode… Many companies have different give-back programs as their way of trying to impact their community. But some companies are cause-driven by design. ONEHOPE Wine is one such company. Founded by a group of friends who saw firsthand how much impact a bottle of beer can have, ONEHOPE Wine was built with an authentic story behind it.  However, its Chief Branding Officer Brandon Hall says the impact they have made so far could not have been as far-reaching if not for social media. Using different social media tools, they've created a community around their brand and told their authentic stories to inspire evangelists for their brand. If your brand looks to make a social impact — and wonders if social media can support your cause marketing — this episode is for you.  On this episode of the Firebelly Social Show, Duncan Alney talks with Brandon Hall, Co-founder and Chief Branding Officer at ONEHOPE Wine, about social impact by design. They discuss what makes a mission-driven brand marketing effective, the elements of a great brand story, the pivotal role of social media to drive social impact, and what cause-driven brands should be doing with their marketing today.