Social Impact Lessons from TOMS

TOMS was an early pioneer of the purpose-driven retail model. Although many know the brand for its one-for-one approach to charitable giving, the brand recently underwent a transformation that included rethinking its approach to social impact.   To get the scoop, we brought Amy Smith, who is the Chief Strategy & Impact Officer for TOMS, on the show. She shared how her role within the company has transformed with the brand’s evolution, and how she and the broader team have:  Balanced mission and values with product innovation and strategic growth;  Implemented new initiatives, including WEAR GOOD and TOMS 10x10, and lessons learned along the way; and  Integrated customer and employee feedback into the model to ensure they're addressing the issues that matter.   RELATED LINKS Learn more about TOMS  Get more details about TOMS 10x10