Social Media: a promotional tool for the hospitality industry

In this episode we look at Social Media as a promotional tool for the hotel industry with Jamel Ben Amor, President and Managing director of Iris Hotels where we learn about the importance of social media to drive brand and bookings, the Saudi Arabian hospitality market and why leadership is so important to drive cultural change. IRIS Hotels open its first properties in November 2020, it now has a portfolio of 5 boutique properties in Saudi Arabia with 2 4* hotels due in 2023, and 3 further properties in the pipeline In our discussion on Social media in hospitality, we coverHow to approach social media and the effective channelsImpact on bookings and deploying successful campaignsRole of leadership in cultural change This episode is in Media Partnership with ACE Hotel Technology Summit 2023Listen to more episodes of the hospitality industry podcast Travel Market Life and subscribe for the latest news at http://travelmarket.life/ Follow us on LinkedIn for more thought-provoking content: https://www.linkedin.com/company/travel-market-life/ Do you have a story to share about technology, digitalisation or culture changes within the hospitality and travel industry? We'd love to hear what your company is doing and the impact it is having. Please contact us through http://travelmarket.life/