Social Media for People Who Don’t Do Social Media w/ Theresa Bastian

Join us for a very special two-part episode of Keeping It Real where we sit down with Theresa Bastian in person at Pouch 6 Studios in Austin. Theresa is an Austin-based broker and Certified Divorce Real Estate Expert (CDRE) with extensive experience selling, marketing, and pricing properties. In Part One, Theresa talks to us about her approach to social media by adding layers of value to her community as a way to generate business. Theresa walks us through how she has started and managed different community groups on Facebook, describes the life cycles of the groups, and shares how she tries to keep the peace within them. Beyond just Facebook groups, Theresa also discusses how important it is to comment on posts in order to build authority as an actual community expert and how she gets engagement from sharing things from her own life. Our conversation with Theresa will continue in the next episode, where she fills us in on what it has been like working in the booming Austin market during the last few years.