The /RealEstate Podcast
by Real Geeks
/RealEstate is a bi-weekly podcast where we chat with agents and experts in the real estate space to find out what strategies are working for them, what tools are powering their business, and how they are maneuvering shifts in the industry. Join host and marketing aficionado Chris Whitling as he uncovers the tips, tricks, and tech ambitious agents can use to take their businesses to the next level.
Episodes
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How to Build Relationships Online with Katie Lance
You don’t need to go viral or become a full-time content creator to grow your real estate business. In this episode of /RealEstate, we sit down with social media expert Katie Lance to break down what’s actually working right now and what’s just noise. Katie shares a smarter, simpler strategy to...
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Build the Best Content for Your Target Audience with Courtney Cleveland
Want a repeatable system for creating real estate content that actually brings in business? In this episode of /RealEstate, you’ll learn exactly how media director Courtney Cleveland builds a high-output content machine for the Todd Tramonte Home Selling Team—and how you can apply the same…
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How Much Does Real Estate Branding Matter? with Ann Schneider
In this episode of /RealEstate, we’re joined by Ann Schneider, co-owner of NORCHAR Real Estate, to talk about how she helped build one of the most recognizable, community-driven real estate brands in her market. Ann shares how intentional branding decisions shaped everything from merch and...
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The Real Cost of Pay at Closing Leads with Chris Morgan
In this episode of /RealEstate, we unpack the real cost of Pay at Closing leads for real-estate agents and team leaders. Chris Morgan from Real Geeks explains why PAC models slash commission, restrict agent freedom, and often fail to create sustainable growth compared to owning your CRM and…
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Turn Every Task into an AI-Automated System with Dustin Owens
Learn how to automate your real estate business using AI for real estate agents. In this episode, Dustin Owens explains exactly how he uses ChatGPT, Zapier, and Read.ai to streamline his workflow, save time, and deliver a better client experience. If you’ve ever wanted to work smarter (not…
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How AI Can Make You a Better Agent with Craig Schneider
You don’t need to be a tech expert to use AI, you just need to start. Craig Schneider joins us live in-person between sessions at The Real Growth Summit to share how real agents are using AI to save time, serve clients, and grow their business. On this episode you’ll hear about: The real-world…
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Small SEO Habits, Big Real Estate Wins with Eric Engelbert Part 2
SEO can feel intimidating, but Eric Engelbert makes it simple. In this episode of /RealEstate, we explore how Eric uses small, repeatable steps to win in a competitive market. You’ll hear how Eric: Creates neighborhood-specific content that ranks above generic pages Uses schema and breadcrumbs to...
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Small SEO Habits, Big Real Estate Wins with Eric Engelbert Part 1
Want to attract more buyers and sellers without paying for ads? In this episode of /RealEstate, host Chris Whitling sits down with Orange County agent Eric Engelbert to break down how consistent SEO habits can transform your business. Eric shares how his weekly Orange County Housing Report ranks…
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The Hidden Cost of Helping Everyone with Todd Tramonte
Most real estate agents think the best way to grow is to say “yes” to every opportunity. Condos, luxury homes, commercial, rentals—you name it. But the truth? That approach keeps you stuck, forgettable, and constantly chasing business. In this episode of /RealEstate, Todd Tramonte explains why...
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The CRM Struggle with Chuck Richards
Struggling to manage your leads? You’re not alone. Chuck Richards, Senior Product Manager over CRM and AI at Real Geeks, joins us to unpack why so many agents avoid CRMs, how to set one up for success, and the traps that waste time instead of saving it. During our conversation we cover: Why…
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Attract Business, Don’t Chase It with Todd Tramonte
What would your business look like if most of your clients were inbound and ideal? That’s exactly what Todd Tramonte helps agents build. On this episode of /RealEstate, he shares how to attract clients instead of chasing them, and how to create a business that supports the life you want. We talk...
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How to Create Social Media Content with Nora Schneider
Stop guessing. Start posting with purpose. Nora Schneider joins us again to break down her strategy for growing a personal brand on Instagram that drives real results. No influencers, no gimmicks—just practical tools, tips, and tactics. Nora walks you through: What she posts (and how often) Easy...
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Neuroscience of Marketing with Dr. Matt Johnson Part 2: Differentiation vs Branding
What really sets you apart in a crowded real estate market? In Part 2 of our conversation with Dr. Matt Johnson, we dig into the crucial difference between differentiation and branding. Dr. Johnson explains how to develop meaningful differentiators that tap into a deeper emotional reservoir with...
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Neuroscience of Marketing with Dr. Matt Johnson Part 1: What is a brand?
“Marketing is an exchange of value between company and consumer“ Dr. Matt Johnson sits down with us to teach us some Marketing 101 and explain how marketing is actually perceived by the consumer. During Part 1 of our discussion we explore: What is marketing? Identifying unmet needs in the...
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What Can Title Do for You? with Tamera Gaede
“If I can help you eliminate the challenge or fill that hole will you partner with me when it’s time to bring that contract to the table?” On this episode, Tamera Gaede gives us a basic overview of what you need to know as an agent about title. Tamera brings her expertise from over 16 years in…
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Email Marketing and Follow-up with Ricardo Bueno
What are you doing to connect with your consumer? Ricardo Bueno joins us at the Media Pouch studio in Austin to explore how top agents are going beyond the listing to dominate their markets and turn every transaction into a long-term relationship. During our conversation Ricardo and Chris dive...
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A Hot Start in a Cold Market with Stacy Zellner
“You can’t just slap a Google ad up that has your name and that you’re a realtor, the ad needs to say the right thing to the right people.” Stacy Zellner is back to share her story and how she has utilized her skills from her previous career to help her stand out in real estate. Before moving to...
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Attracting Your Niche with Theresa Bastian and Stacy Zellner
Theresa Bastian and Stacy Zellner from Let’s Move Austin join us live in person at the Media Pouch studio to share some of the ways they are attracting their ideal clients. Including step-by-step instructions for an easily duplicatable event that got them around 300 new contacts last year. During...
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Mini Moment: Pocket Listings with Theresa Bastian
In this special bonus episode, Theresa Bastian weighs in on one of today’s hot-button issues. Are private listings really a good idea? Check out more from our conversation with Theresa in her full episode: https://youtu.be/4IFQTUZtSto
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Struggling to Convert Leads? Your Follow-Up Strategy Might Be to Blame with Ricardo Bueno
"Leads are not going to chase you" You can have all the website traffic in the world, but it doesn’t matter if you’re not following up effectively. In this episode of /RealEstate Ricardo Bueno shares his journey in the industry, emphasizing the importance of a polished digital presence and the…
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How to Engage and Convert Followers with Brian Icenhower
"We all get a microphone, but there's a responsibility." If you’re not getting a lot of traction from your social media, you might be over-posting. Brian Icenhower isn’t just another real estate coach, he’s a coach to industry leaders. With over 35 years in the business, Brian knows that...
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A New Agent’s Guide Post-NAR Settlement with Nora
What does success look like on social media? At the 2024 Real Growth Summit we sat down with Nora, a second generation real estate agent who was born into the industry. Nora has been in the game for less than a year but has already built a name for herself through social media. During our chat…
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The Golden Handoff with Nick Krautter - Part Two
In Part One of our conversation with Nick Krautter, author of The Golden Handoff, we discussed how to identify agents who are winding down their businesses and how to approach them about adopting their database. Throughout Part Two of our discussion we explore: The difference between a one-off...
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The Golden Handoff with Nick Krautter - Part One
“What are your plans for your business when you’re done selling?” is not a question a lot of agents think about before they decide to retire, nor the value of their database. Nick Krautter, author of The Golden Handoff, joins us to share his process for adopting clients from agents who are…
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The Keeping It Real podcast has evolved into /RealEstate
The Keeping It Real podcast has evolved. Welcome to /RealEstate – the podcast for ambitious agents who leverage technology to grow their business. We’re still bringing you insights from top industry leaders and experts—just with a fresh new format and a bold new look. If you are already…
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Workflows and Automation in Real Estate w/ Chuck Richards
On this episode of Keeping It Real, we sit down with Chuck Richards, Senior Product Manager at Real Geeks, to discuss what role automation plays in real estate. During our conversation, we explore: The basics of automation The difference between automation and workflows Creative ways to utilize...
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Navigating NAR Objections w/ Dale Archdekin
On this episode of Keeping It Real, Dale Archdekin is back to help you prepare for and manage some of the new objections you might encounter related to the NAR settlement. Despite the uncertainty around the NAR settlement, don’t wait until everything is in stone to start implementing some of the...
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Roadmap to Crushing It in Real Estate w/ Theresa Bastian
Last year, Theresa Bastian had her best year in her entire 25-year real estate career. On this episode of Keeping It Real, she joins us to share what she attributes to that success and some of the major lessons she’s learned along the way. Theresa talks to us about the importance of: Approaching...
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Clarity, Confidence, and Control w/ Dr. Benjamin Ritter
We sit down with Dr. Benjamin Ritter for a special mindset-focused episode of Keeping It Real to provide coaching many agents don’t usually get. Dr. Benjamin Ritter is an international leadership and career coach, Sr. Talent Management Consultant, Top Career Development and Executive Coaching…
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Working Towards a Career in Real Estate w/ Aymen Alobaidi
On this episode of Keeping It Real, we sit down in person with Aymen Alobaidi at Pouch 6 Studios in Austin. Aymen has been laser-focused on becoming a real estate agent since he was 14, strategically choosing jobs in sales and hospitality in order to accumulate skills in preparation for his…
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Is The Proposed NAR Settlement an Attack on The American Dream?
On this episode of Keeping It Real, Theresa Bastian is back with us in person at Pouch 6 Studios in Austin. Theresa shares her takeaways from the proposed NAR settlement, including: NAR as a lobbying group Corporate home ownership How the NAR settlement could make it harder for individuals to get...
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How NAR Locked in Higher Compensation for High Value Agents
The announcement of the NAR settlement has caused quite a stir in the real estate world, leaving many agents unsure about their futures in the industry. In this episode of Keeping It Real, Todd Tramonte is back to share his insights on how this will affect the future of our industry and how to…
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Leveraging Tech to Scale w/ Darren Woodard
In this episode of Keeping It Real, Darren Woodard shares his journey in real estate and how he leveraged SEO to generate leads. From door knocking and using a reverse directory book to find phone numbers to his first real estate website in 2006 which he quickly started optimizing for SEO with...
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The Biggest Concerns in the Real Estate Industry Today w/ D.J. Paris
For this very special episode of Keeping It Real we are joined by Chicago based broker and podcast host D.J. Paris. On D.J.’s podcast, also named Keeping It Real, he sits down and talks to real estate experts to share what is really working for them in their business and the state of industry. In...
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Why Your Google Business Profile Matters w/ Scott Vancea
In this episode of Keeping It Real, Scott Vancea, the co-founder of Optimize5, joins us to explain why your Google Business Profile is even more important than you may realize. Scott dives into: The key elements to optimize your Google Business Profile Why your Google Business Profile important…
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5 Essentials for Launching or Scaling a Team!
A team is more than a group of people sharing a logo, a copier, and a website. Todd Tramonte is back to share his insights from almost 15 years of coaching and helping teams grow. In this episode Todd goes beyond just sharing his essentials for launching a team. Some of the topics we cover are:...
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Setting Up Your Website for Success
Chuck Richards is back again to go over some best practices for your website. In this episode, we will cover: What information to include on your website Some of the pages you should build Tips for creating a positive user experience Basics for driving traffic to your site Whether you are setting...
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Relationships, Reviews, and Referrals w/ Haris Hadziselimovic
On this episode of Keeping It Real, Haris Hadziselimovic joins us to share his Triple Rs: Relationships, Reviews, and Referrals. Haris is a top selling broker covering Vancouver and Southwest Washington who has seen every kind of market since starting as a solo agent in 2004. The backbone of his...
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Working with Institutional Investors to Support Your Community w/ Michael Oden
Michael “Mo” Oden joins us for a special episode of Keeping It Real, recorded live in person at the 2023 Unofficial Real Geeks User Conference, to share his unique approach to combining institutional investors and affordable housing. Mo works with a diverse range of investors, from small groups…
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Working in a Second Home Market
For this episode of Keeping It Real, we have assembled a panel of experts to discuss some of the unique challenges and differences when working in resort markets. Susie Ellis, Greg Harrelson, and Marc Plotkin bring their wealth of experience to the table, offering invaluable insights into the...
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How to Get Started and Blow Up on YouTube w/ Roger Wakefield
Roger Wakefield is being modest when he says he’s “just a plumber”. Roger runs the #1 plumbing YouTube channel out there! On this episode of Keeping It Real, Roger sits down with guest host Todd Tramonte to dive into how he got started with YouTube and gives you insights and actionable takeaways…
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Must Hear Basics of Real Estate Marketing
On this episode of Keeping It Real guest host, Todd Tramonte, turns the tables and interviews Chris Whitling and Sean McGuire from Real Geeks’ marketing team. They have an open conversation about their philosophies on marketing, some common mistakes they see agents making, and knowing who your...
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Protecting Your Commission w/ Todd Tramonte
Want to take home more money? Tune in to this episode of Keeping It Real with Todd Tramonte where he gives you the mindset and tools for proving your worth. Not all real estate agents provide the same value, so why should they make the commission? Todd teaches you how to protect your commission…
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Coaching Agents Through Attitude, Work Ethic, and Mindset w/ Jason Simard
Guest host Paul Diaz, VP of Real Leads, visits Jason Simard at his office in Nanaimo, BC to discuss Jason’s remarkable journey to success and his transformative coaching initiative. Jason is killing it right now, his team is the number one team in BC and is on track to be the number one team in…
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CRM 101 w/ Chuck Richards
In this episode of Keeping It Real we go through the absolute basics of what a CRM is. Chuck Richards, Product Manager at Real Geeks, joins us again to break down what a CRM is, why you would want one, and how it can help your business grow. If you’re not sure where to start with your CRM or…
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Constructing the Future of Real Estate Technology w/ Dan Corkill and Kevin McCarthy
In this special episode of Keeping It Real, we have an exclusive interview with two prominent CEOs in the real estate tech space: Dan Corkill, the visionary leader behind Follow Up Boss, and Kevin McCarthy, the driving force behind Real Geeks. They dive into the inception of their respective...
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SEO Happy Hours w/ Erin Alls
Silicon Beach’s own Erin Alls joins for this episode of Keeping It Real. Erin runs an indie brokerage in Marina del Rey perfecting the art of customer service one transaction at a time. She breaks down both her online and offline leads sources as well as some of her killer strategies for organic...
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Opening Doors: The Secrets to Successful Open Houses w/ Craig Schneider
Open houses can be an excellent source for highly motivated leads, but it isn’t worth much if you don’t have systems to maximize these opportunities. Craig Schneider, Founder of NORCHAR, Rochester, New York, is back to share his systems for hosting open houses and some of his do’s and don’ts.…
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Decoding the Future: AI and Real Estate w/ Kevin McCarthy
In this technology-focused episode of Keeping It Real, host Chris Whitling sits down with Real Geeks Co-Founder Kevin McCarthy to discuss Artificial Intelligence. AI has been a hot topic of conversation lately with some people quick to adopt it and others not sure what it is or how it works. Here...
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The Future of Text Messaging w/ Todd Tramonte and Dillon Simms
On this episode of Keeping It Real we are joined by Todd Tramonte, DFW-based broker, team owner, coach, and host of URGUC, and Dillon Simms, Director of Product at Real Geeks. Texting has been a major topic of conversation lately due to the new opt-out language that's been popping up. Join us as…
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About this show
/RealEstate is a bi-weekly podcast where we chat with agents and experts in the real estate space to find out what strategies are working for them, what tools are powering their business, and how they are maneuvering shifts in the industry. Join host and marketing aficionado Chris Whitling as he uncovers the tips, tricks, and tech ambitious agents can use to take their businesses to the next level.
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Real Geeks
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