The /RealEstate Podcast

You don’t need to go viral or become a full-time content creator to grow your real estate business.In this episode of /RealEstate, we sit down with social media expert Katie Lance to break down what’s actually working right now and what’s just noise.Katie shares a smarter, simpler strategy to turn social media into a lead-generating machine and tells you how to convert social media followers into clients.We dive into why “social media is rented ground,” how to move people from scrolling to real conversations, and how to use AI without sounding like everyone else.If you’ve ever felt overwhelmed by content creation, unsure what to post, or frustrated that your social media isn’t turning into real clients this is the playbook you’ve been missing.Get even more great insights from Katie at https://katielance.com/ Katie's Free Content Grid: https://katielance.com/contentgridThe Katie Lance Podcast: https://thekatielancepodcast.transistor.fm/Connect with Katie on Instagram: https://instagram.com/katielance

Want a repeatable system for creating real estate content that actually brings in business? In this episode of /RealEstate, you’ll learn exactly how media director Courtney Cleveland builds a high-output content machine for the Todd Tramonte Home Selling Team—and how you can apply the same process.Discover how to batch videos, organize ideas into simple content buckets, and turn one recording into dozens of posts across YouTube, social platforms, email, and Google Business. You’ll also see why simple tools—like your iPhone, a lapel mic, and CapCut—can be all you need to produce effective content fast.You’ll walk away knowing how to:Capture usable content anywhereUse trends without losing your brand voiceAdd calls-to-action that generate responsesEngage online in ways that build real client relationshipsIf you’re ready to stop guessing what to post and start creating content that works for your business, press play and follow this step-by-step framework.-See what The Todd Tramonte Team is up to at: https://www.instagram.com/toddtramonterealtors/ Learn even more from Courtney and the rest of The Todd Tramonte Team at: https://realestategrowthsystems.com/  –Want to turn your content into real conversations with leads? Real Geeks gives you the tools to capture and convert online traffic with an IDX website and a CRM built for real estate teams. Check out Real Geeks to learn how agents connect content, lead capture, and follow-up in one system.Learn more at RealGeeks.com 

In this episode of /RealEstate, we’re joined by Ann Schneider, co-owner of NORCHAR Real Estate, to talk about how she helped build one of the most recognizable, community-driven real estate brands in her market.Ann shares how intentional branding decisions shaped everything from merch and community presence to agent culture and client loyalty. We dig into why swag can be powerful when done right, how consistency builds trust faster than volume, and why company values determine the brand, not the other way around.TIMESTAMPS:00:00 Intro & why branding matters more than ever03:26 How did Ann start the family brand?09:08 What was the next step in expanding the brand?25:52 What did the system look like once the brand became more established?32:45 How does Ann think about sizes if you're purchasing branded t-shirts?39:37 Besides branded t-shirts, what other merch was Ann producing?46:00 How does Ann begin to think about the next merch item she's going to make?52:08 How does the brand translate into the business culture at NORCHAR?This episode is packed with real-world examples and ideas for agents who want to stand out without feeling salesy.Brought to you by Real Geeks, the all-in-one CRM and IDX website platform trusted by top real estate teams to power their marketing, leads, and follow-up. All in one place.Learn more at https://www.realgeeks.com/ 

In this episode of /RealEstate, we unpack the real cost of Pay at Closing leads for real-estate agents and team leaders. Chris Morgan from Real Geeks explains why PAC models slash commission, restrict agent freedom, and often fail to create sustainable growth compared to owning your CRM and online lead funnel.You’ll learn:Pay at Closing vs. online lead-generation ROIHow PAC leads impact your commissions and controlWhy online leads convert on an 8–12 month timelineHow solving problems—not chasing “ready now” buyers—builds pipelinePerfect for agents researching real-estate lead generation, ROI strategies, and long-term business growth.Read Chris’ blog post that sparked this conversation here: https://www.realgeeks.com/blog/why-pay-at-close-is-the-slow-death-of-real-estate-teams 

Learn how to automate your real estate business using AI for real estate agents.In this episode, Dustin Owens explains exactly how he uses ChatGPT, Zapier, and Read.ai to streamline his workflow, save time, and deliver a better client experience.If you’ve ever wanted to work smarter (not harder) as an agent, this is the roadmap.Listen in now to learn:How to automate client follow-ups and reviewsThe AI prompts Dustin uses for listingsThe “Buyer Under Contract” system that saves hours per dealGrab the free Automation Recipe Book hereLearn even more from Dustin on his YouTube channel @mantlerealty and his website mantlerealty.com.For even more about the episode, check out our blog post:  https://www.realgeeks.com/blog/turn-every-task-into-an-ai-automated-system  

You don’t need to be a tech expert to use AI, you just need to start.Craig Schneider joins us live in-person between sessions at The Real Growth Summit to share how real agents are using AI to save time, serve clients, and grow their business.On this episode you’ll hear about:The real-world ways AI helps agents close more dealsHow to use AI to train, communicate, and compete at a higher levelBuilding confidence with tech that supports your business, not replaces itSee how AI can help you work smarter, stand out, and win more business.For more information and why it matters for your business check out our episode blog post.  

SEO can feel intimidating, but Eric Engelbert makes it simple. In this episode of /RealEstate, we explore how Eric uses small, repeatable steps to win in a competitive market.You’ll hear how Eric:Creates neighborhood-specific content that ranks above generic pagesUses schema and breadcrumbs to help Google trust his siteKeeps site speed fast to avoid losing leadsRelies on AI to draft market reports and update site codeWhat stands out is Eric’s focus on consistency. Instead of spreading himself thin with every marketing trend, he doubled down on writing his weekly housing report. Combined with smart use of AI, that one habit has positioned him as a trusted authority for Orange County real estate.To get a free pdf of Eric's AI prompt and to dive deeper into the episode topic check out our blog post: https://www.realgeeks.com/blog/small-seo-habits-big-real-estate-wins-part-2 

Want to attract more buyers and sellers without paying for ads? In this episode of /RealEstate, host Chris Whitling sits down with Orange County agent Eric Engelbert to break down how consistent SEO habits can transform your business.Eric shares how his weekly Orange County Housing Report ranks on Google next to billion-dollar companies like Zillow and Redfin and how long-tail keywords like “single-level homes in Costa Mesa” drive targeted, motivated leads.You’ll learn:Why local market reports are a goldmine for real estate SEOHow long-tail keywords beat out big portalsThe simple weekly habits that build predictable growthDiscover how small SEO habits can create big wins for real estate agents.For additional information check out our blog post for this episode here.Don’t miss Part 2 of our conversation with Eric on October 1st.

Most real estate agents think the best way to grow is to say “yes” to every opportunity. Condos, luxury homes, commercial, rentals—you name it. But the truth? That approach keeps you stuck, forgettable, and constantly chasing business.In this episode of /RealEstate, Todd Tramonte explains why generalists struggle, how specialization makes you memorable, and the exact steps agents can take to niche down without losing deals.Learn why referrals come faster when you’re the go-to expert.Hear real examples of agents who grew by focusing.Discover how to audit your brand so clients instantly know what you stand for.If you’re ready to stop blending in and start standing out, this is the episode you can’t afford to miss.For all of the links mentioned in the episode, additional information, and a discount code for this year’s Real Growth Summit check out our blog post here: https://www.realgeeks.com/blog/why-specialization-wins-in-real-estate 

Struggling to manage your leads? You’re not alone. Chuck Richards, Senior Product Manager over CRM and AI at Real Geeks, joins us to unpack why so many agents avoid CRMs, how to set one up for success, and the traps that waste time instead of saving it. During our conversation we cover:Why agents resist CRMs (and how to get past it)The difference between “just having a CRM” and using it wellCommon mistakes agents make with lead managementHow AI is transforming real estate CRM systemsIf you’ve ever said, “I’ll get to my CRM later,” this episode is for you.For more details and links to everything mentioned today check out our blog post HERE.Be sure to also check out Chuck ‘s previous appearances —each one packed with actionable ideas to help you work smarter with your CRM.CRM 101 – New to CRM or need a refresher? In this episode, Chuck breaks down exactly what a CRM is, why it matters for real estate agents, and how it can become the foundation for your growth. Perfect if you’re just starting out or want to make sure you’re using your CRM to its fullest potential.You’ve Got a CRM! Now What Do You Do? – Owning a CRM is only the first step. Chuck shares practical best practices for identifying hidden opportunities in your database and turning existing leads into active clients.Workflows and Automation in Real Estate – Take your CRM game to the next level. We cover the basics of automation, the difference between workflows and automations, and creative ways to streamline your follow-up so you can focus on building relationships.Ready to see how Real Geeks can help you scale? Talk to our team today

What would your business look like if most of your clients were inbound and ideal?That’s exactly what Todd Tramonte helps agents build. On this episode of /RealEstate, he shares how to attract clients instead of chasing them, and how to create a business that supports the life you want.We talk through:The difference between attracting and chasing leadsHow to identify your ideal client (and who to avoid)Simple systems for building authority and social proofTodd’s script for getting the great reviews you wantWhat is happening in the marketplace right now This one’s all about building a business that’s predictable, profitable, and focused on the clients you want most.Want to go deeper with this kind of strategy? Join us at the Real Growth Summit in Dallas on September 15–16, hosted by Todd Tramonte. It’s built for agents who want consistent growth by attracting the right clients and building a business that actually works for them.We’ll be there too, and we’d love to meet you.Grab your ticket now at https://www.realgrowthsummit.com before they’re gone.Ready to skyrocket your real estate business? Real Geeks is here to help – we’re an all-in-one CRM + IDX Websites + Marketing Automations platform designed by real estate professionals, for real estate professionals.https://www.realgeeks.com/https://www.instagram.com/realgeeks

Stop guessing. Start posting with purpose.Nora Schneider joins us again to break down her strategy for growing a personal brand on Instagram that drives real results. No influencers, no gimmicks—just practical tools, tips, and tactics.Nora walks you through: What she posts (and how often)Easy tools to create, edit, and scheduleThe difference between tagging and collaboratingTips for batching, planning, and scheduling like a proWhen to use filtersWhether you’re new to social or ready to level up, this episode gives you real-world tips you can use today.Subscribe for more episodes every other Wednesday.Check out Nora's first appearance: A New Agent’s Guide Post-NAR Settlement with Nora Nora's Instagram: @noraschneiderrNora's Youtube Channel:  @noraschneiderr Meet us all at the Real Growth Summit in Dallas, TX September 15 and 16  https://www.realgrowthsummit.com Amazon Shopping List:OCTOBUDDY Silicone Suction Phone Case Adhesive Mount MOFT Phone Tripod Stand PHOPIK 55" Magnetic Selfie Stick Phone Tripod Flexible Phone Tripod Stand with Wireless RemoteSelfie Light for Phone Suggested Editing Apps:CapCut Edits, an Instagram app More great tips from Nora:Batching3 Mistakes KILLING Your SocialsNora’s 3 PillarsHashtagsBehind the Scenes VideosReady to skyrocket your real estate business? Real Geeks is here to help – we’re an all-in-one CRM + IDX Websites + Marketing Automations platform designed by real estate professionals, for real estate professionals.www.realgeeks.com https://www.instagram.com/realgeeks

What really sets you apart in a crowded real estate market? In Part 2 of our conversation with Dr. Matt Johnson, we dig into the crucial difference between differentiation and branding.Dr. Johnson explains how to develop meaningful differentiators that tap into a deeper emotional reservoir with your clients. During this part of our conversation, we cover:The 4 P’s of marketing (Product, Placement, Pricing, and Promotion) The True Why test Establishing product market fitEffectively using AI to help scale Plus, Dr. Johnson shares actionable insights on how tools like ChatGPT and AI can become powerful allies in shaping your messaging and scaling your reach without losing authenticity.If you’re serious about standing out and scaling up, this conversation is your roadmap.Catch up on Part 1 of our discussion: https://youtu.be/AQhXL-lRvcMMatt’s website: https://www.neuroscienceof.com/Matt’s blog: https://www.neuroscienceof.com/marketing-psychology-blog  Get Matt’s books:Blindsight https://benbellabooks.com/shop/blindsight/   Branding that Means Business https://www.hachettebookgroup.com/titles/matt-johnson/branding-that-means-business/9781541701687/  To learn more about Real Geeks and what we have to offer at https://www.realgeeks.com/    

“Marketing is an exchange of value between company and consumer“Dr. Matt Johnson sits down with us to teach us some Marketing 101 and explain how marketing is actually perceived by the consumer. During Part 1 of our discussion we explore:What is marketing? Identifying unmet needs in the marketplaceCollecting dataAssimilating that back to your brand and delivering it to your consumers What is a brand? And where does it live?The impact of the brand is in the minds of the consumers What gives a brand powerThe importance of how you make the consumer feel How to find more of your ideal clients Not limiting your market before your brand is established You need to think about marketing, branding, and your perception in your clients' minds and Dr. Matt Johnson is here to help. And stay tuned for Part 2 on July 9th, where we dive deeper into differentiation, the 4 P’s of marketing, and how to leverage AI to drill down your messaging. Matt’s website: https://www.neuroscienceof.com/Matt’s blog: https://www.neuroscienceof.com/marketing-psychology-blog Get Matt’s books Blindsight and Branding that Means BusinessTo learn more about Real Geeks and what we have to offer at https://www.realgeeks.com/   

“If I can help you eliminate the challenge or fill that hole will you partner with me when it’s time to bring that contract to the table?”On this episode, Tamera Gaede gives us a basic overview of what you need to know as an agent about title. Tamera brings her expertise from over 16 years in real estate, as the Director of Colin Country Sales for Lawyers Title, and as the host of The Closing Table with Lawyers Title podcast.During our discussion, Tamera shares the basics of what Title actually does, tells us how agents can leverage their Title reps, and clears up some common misconceptions about what Title does.  We specifically dive into:How Title reps can help overcome challenges for you The importance of having a great escrow team and working with a well-established title companyHow Tamera uses her vast network to help solve any challenges her clients haveThe ways she stays on top of the marketTop tips to help real estate agents build their business today The importance of using a CRMStarting a podcastCommon misconceptions about what title reps can do Title reps are there to help, tune in to learn how you can save time and energy by leveraging them and their expertise. Check out Tamera's podcast The Closing Table with Lawyers Title Get in touch with TameraDiscover how Real Geeks can help you grow your business at https://www.realgeeks.com/ 

What are you doing to connect with your consumer?Ricardo Bueno joins us at the Media Pouch studio in Austin to explore how top agents are going beyond the listing to dominate their markets and turn every transaction into a long-term relationship.During our conversation Ricardo and Chris dive into: Building your know, like, and trust factor Leveraging automation  Making sure your messaging is relevant to your audience  Tips for getting the best AI results  Some of Ricardo’s example emails Which metrics you should be looking at Going beyond messaging and crafting an experience  If you’re ready to elevate your marketing and turn clients into raving fans, this episode is for you.To hear more from Ricardo check out his first appearance HERE. 

“You can’t just slap a Google ad up that has your name and that you’re a realtor, the ad needs to say the right thing to the right people.”Stacy Zellner is back to share her story and how she has utilized her skills from her previous career to help her stand out in real estate. Before moving to real estate in 2021, Stacy was a director of marketing for a software company. However, by the time she got her license and started selling, the market had cooled considerably. That didn’t stop her, through perseverance, planning, and patience she has been able to build a successful business.    During our chat, we explore: Doing open houses Pivoting objections through exploration and education The power of referrals  Working every angle Targeting ads for people looking to move into her areaBuilding her pipeline for the future, not just now How she tells a story through her listings Going beyond the MLS to reach potential buyersWorking with people in every price rangeFor more of Stacy check out her previous episode with Theresa Bastian https://youtu.be/4IFQTUZtSto or find her at either stacyzellner.com or letsmoveaustin.com And watch our previous episode with Theresa Bastian to hear what the market was like when Stacy was starting out https://youtu.be/V7goykM79AA 

Theresa Bastian and Stacy Zellner from Let’s Move Austin join us live in person at the Media Pouch studio to share some of the ways they are attracting their ideal clients. Including step-by-step instructions for an easily duplicatable event that got them around 300 new contacts last year.       During our discussion, we also dive into:Planning for your niche, even without investing a lot of money upfront  Making sure your niche has enough opportunity Ways to reach out to your niche Using events to build personal relationships and grow your databaseHow to be strategic with sponsorships that will benefit your businessIf you are considering picking a niche or even just looking for new ways to reach your ideal clients, you’ll want to tune in.  Check out our bonus mini-episode with Theresa on Pocket Listings: https://youtu.be/aTmKUxbPwRMLearn more about what Theresa and Stacy are up to at https://www.letsmoveaustin.com

In this special bonus episode, Theresa Bastian weighs in on one of today’s hot-button issues. Are private listings really a good idea?Check out more from our conversation with Theresa in her full episode: https://youtu.be/4IFQTUZtSto 

"Leads are not going to chase you"You can have all the website traffic in the world, but it doesn’t matter if you’re not following up effectively.In this episode of /RealEstate Ricardo Bueno shares his journey in the industry, emphasizing the importance of a polished digital presence and the need for agents to focus on follow-up rather than just lead generation. During our conversation Ricardo dives into: How you should present yourself The importance of having a good website and digital presence Ricardo’s ADD - Automate, Delegate, and DeleteHow to evaluate your follow-up The importance of auditing your tech stackGood email list hygiene How to guide people where you need them to go through your messagingProviding additional value as an excuse to hit someone's inbox againWhat we get wrong with our follow-up systems Tune in to learn the essential elements of succeeding in real estate through technology and effective follow-up strategies.To get Ricardo’s scripts go to https://www.ricardobueno.com/ 

"We all get a microphone, but there's a responsibility."If you’re not getting a lot of traction from your social media, you might be over-posting.   Brian Icenhower isn’t just another real estate coach, he’s a coach to industry leaders. With over 35 years in the business, Brian knows that differentiation is crucial for agents to stand out in a crowded market, especially on social media.During our conversation, we dive into: Effectively using social media for business How to build up momentum in Meta’s algorithm Being vulnerable by showing you’re open for businessHow a balanced posting strategy is essential for effective social media engagementBeing uniquely positioned to be the center of your local community referral network The 10-10-5 engagement methodHow to get people from social media into your CRMTune in to learn the importance of balancing personal branding with professionalism and effective strategies for translating social media activity into tangible business success. Learn more about Brian’s coaching at http://www.IcenhowerCoaching.com

What does success look like on social media? At the 2024 Real Growth Summit we sat down with Nora, a second generation real estate agent who was born into the industry. Nora has been in the game for less than a year but has already built a name for herself through social media.During our chat Nora shares:Misconceptions she had about being a realtor before getting startedLearning how she got over the fear of making callsHow she builds rapport during Buyer Initial ConsultationsUsing social media for establishing yourself and networking Her approach to posting on social media How to make it look like you’re doing something awesome every day   If you are a new agent, thinking about becoming an agent, or just looking for some fresh perspectives and ideas then you’re going to want to listen in. Download Nora's BIC HEREFind Nora onInstagram: @noraschneiderr https://www.instagram.com/noraschneiderr/And @nora_norchar https://www.instagram.com/nora_norchar/ YouTube: Nora Schneider https://www.youtube.com/@noraschneiderrFacebook: Nora Schneider https://www.facebook.com/nora.schneider.750331

In Part One of our conversation with Nick Krautter, author of The Golden Handoff, we discussed how to identify agents who are winding down their businesses and how to approach them about adopting their database. Throughout Part Two of our discussion we explore: The difference between a one-off referral and a golden handoff referral How long the retiring agent will receive referral fees for The actionable steps to take when handing off a database How much communication there should be between the retiring and adopting agentsReferral fees vs a flat fee for a databaseHow you could possibly make more money not workingIf you missed Part One you can catch up here: The Golden Handoff with Nick Krautter - Part OneTo learn more from Nick check out https://goldenhandoff.com/ 

“What are your plans for your business when you’re done selling?” is not a question a lot of agents think about before they decide to retire, nor the value of their database. Nick Krautter, author of The Golden Handoff, joins us to share his process for adopting clients from agents who are winding down their businesses or changing markets. During this part of our conversation Nick shares:How he got from 200 to 2000 clients in two years by adopting other agents' clients. The challenges Nick encountered the first time he tried to adopt someone else’s book of business How to identify who is a good candidate to give your book of business to How to find people who are looking to retire or change marketsScripts to help approach someone about taking over their business Partial handoffs Practical steps to take to make the transition as smooth as possible Setting expectations for success Are you looking to grow your business quickly or looking to retire and are unsure what to do with your book of business? Then listen in for part one of our two-part discussion with Nick to learn some actionable steps you can take to do so. To learn more from Nick check out https://goldenhandoff.com/ 

The Keeping It Real podcast has evolved. Welcome to /RealEstate – the podcast for ambitious agents who leverage technology to grow their business.We’re still bringing you insights from top industry leaders and experts—just with a fresh new format and a bold new look.If you are already subscribed to Keeping It Real you don’t need to subscribe to anything else, /RealEstate will be coming to you in the exact same places. Tune in every other Wednesday on YouTube, Apple Podcasts, Spotify, or wherever you get your podcasts for game-changing tips, tricks, and tech to take your business to the next level.We’re kicking things off next Wednesday, February 19, with part one of a special two-part episode featuring Nick Krautter on The Golden Handoff—you won’t want to miss it!

On this episode of Keeping It Real, we sit down with Chuck Richards, Senior Product Manager at Real Geeks, to discuss what role automation plays in real estate. During our conversation, we explore: The basics of automation The difference between automation and workflows Creative ways to utilize automation - Best practices for workflows The future of automation Whether you are new to incorporating automation in your business or a seasoned pro looking for exciting new ideas, you’re going to want to tune in.    Check out Chuck’s previous appearances: Setting Up Your Website for Success: https://youtube.com/live/mmXFixZeBl0  CRM 101: https://youtu.be/ORx4GIwJBX4 You’ve got a CRM! Now What Do You Do?: https://youtube.com/live/VyzNv9ohQU0 

On this episode of Keeping It Real, Dale Archdekin is back to help you prepare for and manage some of the new objections you might encounter related to the NAR settlement.    Despite the uncertainty around the NAR settlement, don’t wait until everything is in stone to start implementing some of the upcoming changes. Dale shares some of his master objection-handling skills to help you deal with some of these new obstacles you might face.     During our conversation we dive into: When to have the conversation about buyer agent agreements with online leads Setting expectations about compensation  How to address the contingency of having the buyer having to pay what the seller doesn’t cover How the news cycle creates more objections  A real-world example of how to address the “I don’t want to pay a buyer agent’s commission”   How to handle common objections such as “So and so represents buyers for free”, “ I don’t want to be tied to one agent”, and “I don’t want to pay for a buyers agent”  For more of Dale's great insight check out his Youtube channel:  @Smartsalescoaching  or to work with Dale go to: http://www.smartsalescoaching.com 

Last year, Theresa Bastian had her best year in her entire 25-year real estate career. On this episode of Keeping It Real, she joins us to share what she attributes to that success and some of the major lessons she’s learned along the way.  Theresa talks to us about the importance of:  Approaching your business like a professional in any other field would   Having control over your time  Surviving the crash in 2008 Getting to a skills-based model for a balanced market  Having foundations in place Knowing the market well enough to be confident in the conversations you need to have How giving the perception we are always available devalues what you bring to the table  Working with your ideal clients Operating with a business plan Standing out from the automatic responses  Knowing your value propositions and articulating that value Understanding that you are a business owner Learning that you can work remotely  How to successfully delegate

We sit down with Dr. Benjamin Ritter for a special mindset-focused episode of Keeping It Real to provide coaching many agents don’t usually get.   Dr. Benjamin Ritter is an international leadership and career coach, Sr. Talent Management Consultant, Top Career Development and Executive Coaching Voice on LinkedIn, international speaker, values-geek, online instructor, and host of two podcasts.   During our discussion, Dr. Ritter provides actionable steps for dealing with: Feeling a lack of control Self-leadership Holding yourself accountable  The Three C’s: Clarity, Confidence, and Control  Getting over the fear of calling your leads Managing your schedule  Tackling an overwhelming to-do list Delegation  Job satisfaction Managing change  Comparing yourself to others Having difficult conversations  If you are feeling stuck in your career or want help optimizing your workflow, you’ll want to tune in.   

On this episode of Keeping It Real, we sit down in person with Aymen Alobaidi at Pouch 6 Studios in Austin.  Aymen has been laser-focused on becoming a real estate agent since he was 14, strategically choosing jobs in sales and hospitality in order to accumulate skills in preparation for his career in real estate. Now he’s in his second year in real estate and is killing it.   In our conversation, Aymen shares some of the lessons he’s learned starting out, including: Learning how to handle objections The chaos of change creating opportunity  Focusing on the client instead of the commission  The payoff of making 100 calls a day Working with your clients on their timelines  Working with difficult buyers    

On this episode of Keeping It Real, Theresa Bastian is back with us in person at Pouch 6 Studios in Austin. Theresa shares her takeaways from the proposed NAR settlement, including:  NAR as a lobbying group Corporate home ownership How the NAR settlement could make it harder for individuals to get into homes Tough conversations we need to be ready for that may not even occur As an industry, we’ve not done a good job of showing our value to the media, our consumers, and the general public   How we are not taking a good job of articulating the value we bring  That this could be healthy and level the playing field  Fears surrounding buyers rep agreements  Tune in to hear about what parts of the settlement you need to be aware of, take seriously, and will have the most impact on your day to day.    

The announcement of the NAR settlement has caused quite a stir in the real estate world, leaving many agents unsure about their futures in the industry. In this episode of Keeping It Real, Todd Tramonte is back to share his insights on how this will affect the future of our industry and how to turn this into a major win. If you can provide value and communicate it effectively, the opportunity is a massive. During our conversation we dive into:  The basics of the NAR settlement Why consumers view buyers' agents this way Why the consumer is right  How to turn this into an opportunity How to provide and communicate value How our industry has weathered much bigger storms than this one How NAR locked in higher compensation for higher-value agents And a whole lot more  Todd has also generously provided a digital download PACKED with valuable information to help you get through these changes, which you can download here: https://hub.realgeeks.com/nar-settlement-with-todd If you aren’t sure what to do to prepare for these upcoming changes or just want to get ahead of them you’re going to want to tune in.

In this episode of Keeping It Real, Darren Woodard shares his journey in real estate and how he leveraged SEO to generate leads. From door knocking and using a reverse directory book to find phone numbers to his first real estate website in 2006 which he quickly started optimizing for SEO with neighborhood-specific content and has been crushing it with SEO since. Some of the topics we explore in this episode are: Creating neighborhood-specific content How his business took off during the 2008 recession What to do when you are hit with a Google penalty Why you need more than just a WordPress site Optimizing URL structure How technology has changed follow-up Recruiting opportunities We also have a quick chat with Darren’s marketing director, Lisa Broussard, about going through a company rebrand. Tune in to hear how Darren’s business has evolved and some of the lessons he’s learned along the way.

For this very special episode of Keeping It Real we are joined by Chicago based broker and podcast host D.J. Paris. On D.J.’s podcast, also named Keeping It Real, he sits down and talks to real estate experts to share what is really working for them in their business and the state of industry. In this episode, we dive into some of the hot button issues today including: The NAR lawsuit, including possible changes Portals like Zillow becoming major players in the real estate market The potential of A.I. Today’s interest rates Tune in for some killer insights on some of today’s biggest concerns in real estate and also be sure to checkout D.J.’s Keeping it Real podcast at http://keepingitrealpod.com or wherever you get podcasts. Click HERE to check out D.J.'s recent episode about the NAR lawsuit on his podcast. 

In this episode of Keeping It Real, Scott Vancea, the co-founder of Optimize5, joins us to explain why your Google Business Profile is even more important than you may realize. Scott dives into: The key elements to optimize your Google Business Profile Why your Google Business Profile important  How to avoid common mistakes Ways to differentiate yourself by showcasing your unique offerings Additional tips to get your Google Business Profile to rank higher If you want to get more organic leads and stand out above your competition, you will want to tune in for all of Scott’s killer tips. To get a free branding consultation, go to https://optimize5.com/

A team is more than a group of people sharing a logo, a copier, and a website. Todd Tramonte is back to share his insights from almost 15 years of coaching and helping teams grow. In this episode Todd goes beyond just sharing his essentials for launching a team. Some of the topics we cover are: When to start a team How to have a healthy team Knowing when to subtract someone What systems your business needs no matter what Some differences between a brokerage and a team Leveraging technology you already have for recruiting If you are considering building a team or just want some best practices that can help your team become more successful you’re going to want to check out this episode. To learn even more about building a team check out Todd’s Team Scale Live event coming up on Feb 5th and 6th in Dallas Texas. Details at https://www.teamscalelive.com/   Download "The Commoditization of Man" by Todd Tramonte HERE.

Chuck Richards is back again to go over some best practices for your website. In this episode, we will cover:  What information to include on your website Some of the pages you should build Tips for creating a positive user experience Basics for driving traffic to your site  Whether you are setting up your first website or want some tips on how to optimize it you’ll want to tune in. Want more guidance? Download Real Geek's Real Estate Playbook here: https://hubs.ly/Q02gR5Kn0

On this episode of Keeping It Real, Haris Hadziselimovic joins us to share his Triple Rs: Relationships, Reviews, and Referrals. Haris is a top selling broker covering Vancouver and Southwest Washington who has seen every kind of market since starting as a solo agent in 2004. The backbone of his business is having authentic relationships with the people he works with even if it loses him a sale. He gives you advice on how to break the ice with new people and how to stay in touch even after the transaction. Haris is not shy about asking for reviews, they are a great way to get other people to tell your story. He shares how he approaches the ask, follow ups, and how he utilizes reviews to get more business. An impressive 87% of Haris's business is referral-based, a testament to the robust connections he forges with past clients and those he's assisted in various capacities. This episode offers listeners actionable ways to fortify their relationships and unlock new business opportunities. Join us for an enriching conversation filled with practical insights on strengthening relationships and generating organic business growth. Connect with Haris on Facebook at https://www.facebook.com/hariskhadziselimovic or at 360-521-1615 For more information on SEO Fast Track go to https://www.realgeeks.com/seo-fast-track

Michael “Mo” Oden joins us for a special episode of Keeping It Real, recorded live in person at the 2023 Unofficial Real Geeks User Conference, to share his unique approach to combining institutional investors and affordable housing. Mo works with a diverse range of investors, from small groups and mom-and-pop ventures to institutional non-profits that have received funding from HUD and other institutional sources. Many of these organizations possess the financial resources but lack the manpower to actively engage with communities. He notes that often, there are opportunities within the MLS that people fail to recognize due to a lack of understanding of potential disposition strategies. Shedding light on an interesting angle, revealing that parcels where churches are situated can often be repurposed for residential use. By tearing down these emptied churches and navigating local municipal regulations, one can transform these spaces into viable housing solutions without the need for rezoning. Tune in for our enlightening conversation with Mo as he walks us through how you can make multiple deals at once while also improving your community.

For this episode of Keeping It Real, we have assembled a panel of experts to discuss some of the unique challenges and differences when working in resort markets.   Susie Ellis, Greg Harrelson, and Marc Plotkin bring their wealth of experience to the table, offering invaluable insights into the intricacies of working in these unique environments.   Join us as our expert panel shares their expertise on various aspects, including:   How they work with absentee owners Being intentional with PPC Using SEO to get out-of-state leads How to pull data to prospect absentee owners Talking to clients about secondary costs and insurance issues on the second home market Addressing buyer concerns specific to the second home market   Whether you're already immersed in resort real estate or considering venturing into this dynamic realm, this episode is a must-listen. Tune in to gain profound insights that will elevate your understanding and expertise in the ever-evolving landscape of resort markets.  

Roger Wakefield is being modest when he says he’s “just a plumber”. Roger runs the #1 plumbing YouTube channel out there! On this episode of Keeping It Real, Roger sits down with guest host Todd Tramonte to dive into how he got started with YouTube and gives you insights and actionable takeaways to get you there too. He shares with you:  - 3 easy tips to immediately improve your videos - The importance of posting on a consistent basis - How to repurpose your long-form content - Why every video needs to provide value Roger is making money and making an impact. If you want to hear more from Roger he will be speaking at the Real Geeks User Conference on Thursday October 19th. For more information on the Real Geeks User Conference go to urguc.com and for more of Roger check out his YouTube channel https://www.youtube.com/@RogerWakefield/

On this episode of Keeping It Real guest host, Todd Tramonte, turns the tables and interviews Chris Whitling and Sean McGuire from Real Geeks’ marketing team. They have an open conversation about their philosophies on marketing, some common mistakes they see agents making, and knowing who your target audience is. If you enjoy conversations like this join us at the Unofficial Real Geeks User Conference October 17-19th in Dallas, Texas. For tickets and more information go to urguc.com To go deeper into some of the topics covered check out these previous episodes of Keeping It Real: Become the Key Person for Your Niche w/ Daniel Priestley Working On Your Business Instead of In Your Business w/ Todd Tramonte 

Want to take home more money? Tune in to this episode of Keeping It Real with Todd Tramonte where he gives you the mindset and tools for proving your worth. Not all real estate agents provide the same value, so why should they make the commission? Todd teaches you how to protect your commission by giving you tangible ways to prove your worth to your customers and suggests some new things you can add to your workflow to raise that value. If you want to hear even more great advice to help your business grow from Todd and a slew of other great speakers join us at The Unofficial Real Geeks User Conference October 17 -19 in Dallas, Texas. Tickets, Bonuses, Schedules, & More are all live at uRGuc.com NOW!

Guest host Paul Diaz, VP of Real Leads, visits Jason Simard at his office in Nanaimo, BC to discuss Jason’s remarkable journey to success and his transformative coaching initiative. Jason is killing it right now, his team is the number one team in BC and is on track to be the number one team in all of Canada by 2025. Jason divulges some of his coaching tips including what questions to ask to build rapport, how to understand your clients' needs, and what numbers to pay attention to when scaling your business. Both Jason and Paul have an unwavering commitment to propelling real estate agents to success. Tune in to this episode for just a sampling of the great insights they offer. For more info on Jason’s coaching, check out https://simscoachingsystems.com

In this episode of Keeping It Real we go through the absolute basics of what a CRM is. Chuck Richards, Product Manager at Real Geeks, joins us again to break down what a CRM is, why you would want one, and how it can help your business grow. If you’re not sure where to start with your CRM or would like a refresher to make sure you are making the most of your CRM, this episode offers valuable insights you won't want to miss.

In this special episode of Keeping It Real, we have an exclusive interview with two prominent CEOs in the real estate tech space: Dan Corkill, the visionary leader behind Follow Up Boss, and Kevin McCarthy, the driving force behind Real Geeks. They dive into the inception of their respective companies, reflecting on the transformative journey from their beginnings to the present day. Including why they both decided to craft software featuring open APIs, thoughtfully designed to seamlessly integrate with other systems. Both Dan and Kevin share their excitement for cutting-edge technologies that inspire them, pushing the boundaries of what's possible in their industry. They also reveal the features they've consciously chosen not to build and the reasons behind them.  This is an unmissable opportunity to gain an exclusive peek behind the curtain of Follow Up Boss and Real Geeks, witnessing the brilliance of these companies from an insider's perspective.  

Silicon Beach’s own Erin Alls joins for this episode of Keeping It Real. Erin runs an indie brokerage in Marina del Rey perfecting the art of customer service one transaction at a time. She breaks down both her online and offline leads sources as well as some of her killer strategies for organic traffic like her SEO Happy Hours. On top of telling us about how her leads come in she also shares with us her relentless follow strategies including what she does when someone texts “STOP” to opt out. If you want some fresh SEO tips and to learn how to convert quality over quantity you’re going to want to tune in.

Open houses can be an excellent source for highly motivated leads, but it isn’t worth much if you don’t have systems to maximize these opportunities. Craig Schneider, Founder of NORCHAR, Rochester, New York, is back to share his systems for hosting open houses and some of his do’s and don’ts. From how to promote an open house through the following up after the fact, Craig covers it all. Open houses aren’t just something you show up for when it starts and put up a sign. There is so much value in getting it done correctly. So if you want to make sure you are making the most out of your open houses, you will want to tune in.

In this technology-focused episode of Keeping It Real, host Chris Whitling sits down with Real Geeks Co-Founder Kevin McCarthy to discuss Artificial Intelligence. AI has been a hot topic of conversation lately with some people quick to adopt it and others not sure what it is or how it works. Here Kevin pulls back the curtain to tell us what AI really is, gives us some examples of how it works, breaks down some uses for it, and answers whether or not he thinks AI will replace real estate agents.

On this episode of Keeping It Real we are joined by Todd Tramonte, DFW-based broker, team owner, coach, and host of URGUC, and Dillon Simms, Director of Product at Real Geeks. Texting has been a major topic of conversation lately due to the new opt-out language that's been popping up. Join us as we discuss why we are starting to see this language, why we are going to start seeing even more of it, what this language means for communicating with leads, and how to adapt to these new guidelines. You can also join us in person this fall at URGUC by going to www.urguc.com