Social Media for Tourism and Travel

In this episode of Dose of Social, hosts Lindsay Mauch and Kayla Perlstein welcome Jess Kaplan, Social Strategy Manager at Orange 142. Jess shares her journey from studying journalism in California to leading social media for tourism clients across Tennessee: most notably Pigeon Forge. With her expertise in storytelling through reels, influencer collaborations, and user-generated content, Jess uncovers how to craft a social media strategy that captures the magic of a destination.Here’s what we’re diving into:How Jess and her team keep content fresh for a major tourist destination like Pigeon ForgeWhy reels and carousels are the top-performing formats for tourism brandsHow a creator-led video sparked a 50M-view campaign that directly boosted bookingsJess’s go-to tools for monthly content shoots—including the Osmo Pocket 3Best practices for working with influencers, managing UGC, and navigating trends authenticallyConnect with Jess Kaplan:Instagram: @itsjesskapLinkedIn: Jessica KaplanOrange 142: Find them on Instagram, LinkedIn, and Facebook Connect with us:Follow Dose of Social on InstagramSubscribe on SpotifyListen on Apple PodcastsCheck out our website