Social media in sports

Social media has fundamentally changed how fans discover, consume, and interact with sports; yet many teams and leagues still treat it like a broadcast channel instead of a relationship-driven ecosystem. In Episode 1 of The Evolution of Fandom, Kyle Eichman sits down with Ekkobar CEO and co-founder Rhys Ryan to explore how the role of social media is evolving and why the real opportunity isn’t in more content, but in understanding the conversation.As fan behavior shifts and digital noise grows louder, this episode breaks down how organizations can cut through that noise, uncover authentic fan signals, and turn insight into smarter engagement, stronger strategy, and real business impact.Subscribe to the podcast series to get first access and stay ahead of what’s next in fan engagement. Read the companion blog.