The Evolution of Fandom

As fan expectations continue to evolve, teams, leagues, and venue operators must rethink how content is delivered before, during, and after live events. Learn how emerging technologies are helping organizations create more immersive experiences while strengthening fan relationships and unlocking valuable audience insights. In Episode 3 of The Evolution of Fandom, host Kyle Eichman sits down with Greg Bobolo, Founder and CEO of SEVN, to explore how in-venue streaming is transforming fan engagement through personalized content, instant highlights, direct-to-fan experiences, and new monetization opportunities.

The way fans connect with sports is changing fast. Passive viewing is giving way to personalized, always-on engagement powered by data, AI, and new content formats. In Episode 2 of The Evolution of Fandom, Comcast Technology Solutions (CTS) explores how sports organizations are using AI-driven audio and real-time data to create deeper, more valuable fan relationships, while unlocking new monetization opportunities across digital channels.Subscribe to the podcast series to get first access and stay ahead of what's next in fan engagement.

Social media has fundamentally changed how fans discover, consume, and interact with sports; yet many teams and leagues still treat it like a broadcast channel instead of a relationship-driven ecosystem. In Episode 1 of The Evolution of Fandom, Kyle Eichman sits down with Ekkobar CEO and co-founder Rhys Ryan to explore how the role of social media is evolving and why the real opportunity isn’t in more content, but in understanding the conversation.As fan behavior shifts and digital noise grows louder, this episode breaks down how organizations can cut through that noise, uncover authentic fan signals, and turn insight into smarter engagement, stronger strategy, and real business impact.Subscribe to the podcast series to get first access and stay ahead of what’s next in fan engagement. Read the companion blog.