Social Media isn't About Posting. It's About Helping

As a therapist, have you ever sat down to write a social media post and wondered what on earth to say? Or even, not started a social media page because you don't know what to do?It's easy to get caught up in the mechanics of posting, in the same way as when we're training we get caught up in the mechanics of counselling techniques.However, if you stand back from social media for a moment and focus on what people need, you often find it much easier to turn up as yourself.So rather than seeing social media as somewhere you have to perform, you can start to see it as somewhere you can help.If you're a therapist who struggles with the idea of using social media to reach prospective clients, this episode can help.In this episode:How to create content that helps people feel understoodHow to establish trust long before someone contacts youWhy trying to sound like someone else gets in the way of attracting clientsWhy being real matters far more than polished contentI also include ideas for social media posts for September 2026 with themes around courage, connection, creativity and balance. There's ideas for simple engagement prompts together with more educational content.The following awareness days are mentioned:Live Fearless Day – 2 SeptemberFight Procrastination Day – 6 SeptemberFeel the Love Day – 7 SeptemberSwap Ideas Day – 10 SeptemberDay of Encouragement – 12 SeptemberLive Creative Day – 14 SeptemberOnline Learning Day – 15 SeptemberWorld Gratitude Day - 21 SeptemberWorld Podcast Day - 30 SeptemberIf you're interested in finding out more about your niche, please check out my courses on my website, josephinehughes.com and you can find information about longer term support through my Therapy Growth Group HERESetting up in private practice? Download my free checklist HERENeed ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HEREYou can also find me here:The Good Enough Counsellors Facebook GroupJosephine Hughes on FacebookJosephine Hughes on YouTubeMy website: josephinehughes.comKeywords: social media for therapists, therapist marketing, counselling private practice, private practice marketing, social media for counsellors, counselling marketing, therapist social media, attract therapy clients, how to get therapy clients, marketing for counsellors, therapist private practice, counselling business, therapist branding, social media content ideas, content ideas for therapists, private practice growth, Josephine Hughes, Good Enough CounsellorsThe information contained in Good Enough Counsellors is provided for information purposes only. The contents of this podcast are not intended to amount to advice and you should not rely on any of the contents of this podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this podcast.Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.