Social Media Made Simple: How To Market Your Business Without The Overwhelm

Today’s episode of the podcast is an interview with Becci McEvoy, where we are talking all about her Boss Your Socials Framework, that was designed to help you simplify your content, show up and be heard on your socials. In this episode, Becci shares lots of simple, actionable tips and advice, that you can go away and implement straight away to help you create consistent and engaging content. Becci is an award winning Social Media Marketer who specialises in Content Strategy and Organic Growth. Her mission is to cut through the noise of 'experts' to make social media marketing accessible and easy to understand for businesses that can't afford to outsource, or who don't have the teams required to implement most of the advice given to them. KEY TAKEAWAYS COVERED IN THE PODCAST How Becci's journey of self discovery has helped her to grow the business she has today How to know which boundaries you need for your business to thrive on social media How to optimise your social media content to encourage more engagement If you enjoyed this episode then please feel free to go and share it on your social media or head over to iTunes and give me a review, I would be so very grateful. LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE Connect with Becci on Instagram, LinkedIn and Facebook Check out the Boss Your Socials Club Read Becci's blog on 'The Mindset Shift You Need For Instagram Success' Sign up to receive Becci's emails Connect with Teresa on Instagram, LinkedIn or Facebook   Transcription Teresa: Hello and welcome to this week's episode of the Your Dream Business Podcast. How are you doing? So this week I have another interview for you, which as always, I'm very excited about all the guests at the moment are awesome and brilliant. And lots of them I know personally, which is always lovely, but this one is extra special because not only is this guest a member of my team. Also a member of the exec club, the mastermind that I have, but she's also a very dear friend. So today I'm speaking to the lovely Becci McEvoy. Now here's how I read a bio, which I mess it up normally. So let's give it a go. Becci is an award winning social media marketer who specializes in content strategy an organic growth. As she's an international speaker. She's passionate about helping women owned businesses to simplify using social media to build their business so that they feel less overwhelmed and can stop feeling like a slave to it. Her mission is to cut through the noise of experts. I won't take it personally to make social media marketing accessible and easy to understand for businesses that can't afford to outsource or who don't have the team required to implement most of the advice given to them. Welcome to the podcast, Becci McEvoy. Becci, how are you doing? Becci: I'm good. Thank you. Thank you very much for having me. Teresa: My pleasure. Like, I've just about got through it. I, I don't know what's wrong with me at the moment. I keep messing up. Like, this is, it took me two attempts this time. The other day when I did another interview, it took me about four, but you would think after all these episodes, I would be all right with this. But, Alas, no, it appears I've lost my stride. Anyway, Becci, I've done your brief intro, because quite honestly, there's no way I could have read any more than that, because it would have been an absolute disaster. But let's start by you sharing how you got to do what you do today. Becci: Yeah. So, as you said, I'm a social media marketer and I've been doing that for about four years now. I think I'm Yeah, about four and a half years. And if I'm completely honest, I kind of fell into it by accident. Although I think a lot of people sort of start their businesses a little bit like that. But yeah, I had a previous career for about 13 years in higher education policy, engagement and campaigning, and I'd worked my way up to, sorry, say that again? Natural fit. Yeah, exactly. But the thing was I did, because I went to quite a small organization, it's one of those things where you're quite hands on with a lot of things. So, you know, you did a bit of marketing, everybody sort of knew what they were doing. So, yeah, so I was doing that, did it for about 13 years. I loved it. And then I had my children and I still loved it, but it just became very, very hard to juggle the juggle. And cutting the long story short, I basically walked out of my job without another one to go to because I was like, no, I've had enough of this. This is too much. I don't know what I want to do, but I need to suss out what I want to do. And I took about six months off. I was very lucky to be able to do so. To be a stay at home mum with my little girl and my little boy who had just started school. And yeah, I, one of my friends was running her own business and she was looking for some help. And I was like, I can help you if you want. And she only wanted some admin help, but it was with her social media. So I started doing bits and pieces of it, and when, I laughed earlier when you said about the natural fit, because I wouldn't have said it was a natural fit, but because of the previous job that I'd had, she only wanted me to do the admin, but I started to say, well, you could do this, and you could do that, and actually, if we started doing this, we could do this, and, you know, around campaigns, engagement, whatever. Anyway, we started doing it all and I absolutely loved it and it was just, you know, a bit of a side hustle. But other local businesses started to notice that her social media had massively improved and they were like, Oh my God, what have you done? She started speaking to them about me and she was like, can I recommend you out? And I was like, Oh my God, like, it's turning into something. I was like, we better take this seriously. So yeah, that's kind of how it started. And then six months later, no, I don't even think it was six months later, but we went into lockdown, the first lockdown of the many, and it kind of fell by the wayside again because obviously I was homeschooling and I think it was around that time, well it was as we were coming out of the first lockdown that I started to think, right, I need to actually start to get some things in place and I started to invest in things which I'd never done before. And that's when I came into your world. And it was like never after. It was, and it's kind of one of those where it's like, As they say, the rest is history. It's kind of grown over that time. I don't do as much done for you stuff now. I now have a membership. I do much more coaching and strategy stuff with the support of an amazing business coach. So yeah, that's kind of been a, yeah, and it's kind of been a bit of a rapid growth, really, in a lot of ways. But I absolutely love it. And I love working, as you said, at the beginning, just with women owned businesses. I love helping them cut through the noise because so much of the advice is so inaccessible. And I love using the skills that I didn't know I had from my 13, 14 years working in campaign and engagement policy. I didn't know, I guess I knew I had the skills, but didn't know how transferable they were into running a business. And yeah, now I am where I am today. Teresa: Amazing. And one of the things that. I love about what you've created is that you, when you came into my world, you'd been in a world where after the work, where basically it was like, you should be charging this, you should be doing this, you should be doing the other. And Becci is a very strong character anyway. So she was always going to like, but up against those ideals, which lots of people don't. Lots of people take them as read and go, Oh God, I'm doing it all wrong. Whereas you didn't do that. However, that has been present throughout your entire journey in terms of, no, what is important to me? What do I want? Even literally up until a couple of weeks back when you wanted to make a decision and everybody else is like, no, no, don't make that decision. And you're like, no, actually I'm listening to me and this is the right decision. So I really love that. That's been In the forefront of you and your business, but also that you created something and there have been times, obviously, when it hasn't worked, but you have generally created something where you've got your children. Becci is like one of the best moms I know, like, I'm not and I don't say that flippantly. You make it work around your children. And that was the whole point. You having a...