Social Media Marketing in Four Proven Steps: A methodology to move from sporadic to strategic use based on research with 2,317 B2B and B2C marketers

Social media marketing has been a blazingly hot topic for marketers in every industry this year. But since this technology is so new, there is still a daunting knowledge gap. So we invited special guest Sergio Balegno, the Research Director of MarketingSherpa, to our most recent web clinic to share his findings and help you better understand the social media landscape. Then our own Boris Grinkot, Senior Manager of Research and Strategy, shared ideas based on our optimization principles to help you apply Sergio’s findings.