Social Media Mastery for Estate Agents with Elle McDonald

In this action-packed episode, we welcome Elle McDonald — the go-to expert for estate agents looking to generate more leads, run smarter ads, and create social media content that actually gets results. Elle shares her journey into helping estate agents grow their businesses online, and how she balances running a thriving consultancy with being a new mum.We dive deep into where most estate agents are going wrong with their social media marketing, what makes a great Facebook ad today, and why boosting posts just isn’t enough if you want to grow. Elle explains the importance of retargeting, audience building, and why strategic content creation is critical for consistent lead generation.Elle also shares her top tools, tips, and simple marketing hacks to help agents stay consistent without feeling overwhelmed. We talk about the biggest mistakes estate agents make online, how to get unstuck if you “don’t know what to post,” and why video is becoming a non-negotiable for estate agent marketing.Packed with actionable estate agency consulting insights, property sales strategies, estate agent growth tips, and social media strategies that actually work, this episode is a must-listen for any self-employed or solo agent looking to take their online presence — and their lead generation — to the next level.🏆 Nominations and tickets are now available for the first-ever Personal Estate Agency Awards!Join us on 22nd October 2026 in Birmingham as we celebrate the very best personal estate agents, brokerage businesses and brokerage teams from across the UK.Nominate yourself, nominate someone else, or book your tickets here: https://www.personalestateagencyawards.co.uk/ 📚Want a free copy of the ‘Your First £100,000 Estate Agency’ book?✅ DM me the word “BOOK” on Instagram https://www.instagram.com/estateagent.consultancy/ and I’ll send it straight over.📥 Want FREE materials to help get you your next instruction? Head to: https://www.estateagentconsultancy.com/freeintro💻 Want to launch or scale your own estate agency business?Book a free discovery call here: https://theestateagentconsultancy.as.me/sixty-consultation🎓 To access to our ‘Your First £100,000 Estate Agency’ video course. Head over to: https://www.estateagentconsultancy.com/your-first-100000-digital-course📅 Want to join our next free webinar?Get added to the VIP list to find out first: https://www.estateagentconsultancy.com/webinarAny questions? Just email: [email protected] or visit us at https://www.estateagentconsultancy.com