Social Media Sales, Systems, and CEO Mindset with Shannon Grayce

In this episode of Dose of Social, we chat with Shannon Grayce, a business coach and former luxury brand marketer turned sales & marketing mentor. Shannon shares how she transitioned from corporate sales training into guiding entrepreneurs to scale their brands — all by combining authenticity, strategy, and aligned sales skills.She walks us through her signature frameworks and real-world client wins, and gives listeners a practical “homework” they can use right away to improve their marketing and lead nurturing.Here’s what we’re diving into:How Shannon pivoted from luxury brand marketing to full-time business coachingThe Know → Like → Trust method for turning cold leads into paying clientsThe difference between consulting and coaching — and why she prefers hands-on executionShannon’s Stoplight Theory for reading sales signals (green, yellow, red)The most underrated channels for small businesses right now: TikTok, LinkedIn & YouTubeConnect with Shannon Grayce: Website: https://globalpathcoaching.org Instagram: @shannongrayce Business Instagram: @globalpathcoaching Email: [email protected] with us: Follow Dose of Social on Instagram Subscribe on Spotify Listen on Apple Podcasts Check out our website💬 Want to be a guest or ask us a question? Reach out—we’d love to hear from you!