Social Media Secrets For UK Business Owners! – Make It Your Business – Episode #4

Welcome back to Make It Your Business! In this episode, James Murray and Duncan Casey dive into the real-world experiences of using social media as a UK business owner. From winning enquiries through TikTok to navigating the evolving landscape of digital marketing, they share practical tips, challenges, and strategies for entrepreneurs, start-ups, and SMEs. We cover which social media platforms work best for small businesses, how to stay authentic on camera, when to hire a marketing expert, and why writing a blog can massively boost your SEO. Plus, we discuss using AI tools, the importance of knowing your audience, and clever ways to approach B2B outreach. If you’re a business owner in the UK looking to grow your brand online without wasting time or money, this episode is packed with actionable advice based on real experience — not theory! 👔 Whether you're a start-up founder, a growing SME, or just starting to explore digital marketing, Make It Your Business gives you honest conversations designed to help you succeed. Timecodes00:00 - Introduction & Podcast Purpose: Social Media01:45 - I Got an Enquiry from TikTok03:07 - Duncan Explores New Tactics: B2B Outreach Strategies06:35 - Today's Topic: Social Media Tactics for Small Businesses09:48 - Different Platforms: Client Avatars and Content Placement18:42 - Startups & SMEs: Key Marketing Moves for New Businesses26:39 - Employing a Marketing Expert: Should You Hire or DIY?27:10 - Video for Marketing: Why Authenticity Matters31:26 - Knowing Your Audience: Does Accent Affect Trust?33:21 - Advertising vs Marketing: What’s the Difference?35:41 - Best Social Media Platforms for Business38:54 - Writing Blogs: Boost Your Business SEO41:07 - Using CapCut: Easy Video Editing for Businesses42:50 - Should You Use AI to Create Your Content? 🔗 Learn more about your hosts:James Murray Finance: https://www.jamesmurrayfinance.co.uk Copper Sprocket Content Marketing: https://www.coppersprocketcontent.com 🎧 If you enjoyed this episode, please subscribe, leave a review, and share with someone else navigating the wild ride of business ownership. We’d love to hear from you—drop a comment or message us with your thoughts!