Social Media, SEO & AI: What Agents Need to Focus on Right Now

In the very first episode of Big Real Estate Energy, Libby Johnson sits down with Autumn Jones, Director of Marketing for Keller Williams Indy Metro Partners and Keller Williams Indy Metro Northeast, to talk about what’s actually working in real estate marketing right now and why so many agents feel overwhelmed trying to keep up online.From social media and SEO to AI tools, content creation, and online visibility, this episode breaks down how agents can stop overcomplicating their marketing and start building real digital trust with their audience. Libby and Autumn dive into the shift happening across the industry, the pressure agents feel to constantly “show up,” and what actually matters when it comes to building a recognizable and sustainable brand.They discuss:• Why social media is no longer optional for agents• The connection between visibility and opportunity• Why likes don’t always equal leads• How SEO impacts your discoverability online• Simple ways to improve your online presence today• Why consistency matters more than perfection• How AI can support content creation and save time• The importance of building trust before the transaction• What agents should focus on right now to stay relevant onlineIf you’ve ever felt overwhelmed, inconsistent, stuck, or unsure where to start with your marketing, this episode will help simplify the noise and give you practical next steps you can implement immediately.⸻🔗 CONNECT WITH BIG REAL ESTATE ENERGY🎥 YouTube:KW Indy Metro Partners YouTube Channel📱 Instagram:KW Indy Metro Partners Instagram🎵 TikTok:KW Indy Metro Partners TikTok🌐 Website:Keller Williams Indy Metro Partners📅 Explore Events, Classes & Opportunities:KW Indy Metro Partners Eventbrite🏡 Thinking About a Career in Real Estate?Learn More About KSCORE⸻Hosted by Libby Johnson.Powered by Keller Williams Indy Metro Partners.